{"id":2051,"date":"2016-03-18T19:33:32","date_gmt":"2016-03-18T19:33:32","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2051"},"modified":"2016-03-18T19:34:43","modified_gmt":"2016-03-18T19:34:43","slug":"2051-2","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/2051-2\/","title":{"rendered":"Age to Age: Not Quite the Same"},"content":{"rendered":"<p>It is no secret that those of us from the millennial generation differ distinctly from our grandparents. This is seen not only in the way we dress and speak, but also in our inherent motivations and values. <a href=\"http:\/\/www.evancarmichael.com\/library\/kiven-wenman\/Selling-to-the-Different-Generations-What-to-Look-For-and-What-to-Avoid.html\" target=\"_blank\">Kiven Wenman<\/a>, an experienced sales manager and consultant, has put together an chart comparing some of these basic categories of differences.<\/p>\n<p>When we understand the inherent discrepancies here, it is no surprise that selling to members of these different generations is going to look differently. <a href=\"http:\/\/www.corn-states.com\/2015SPM\/Documents\/handouts\/SalesTactics.pdf\" target=\"_blank\">Tim Moore<\/a> of Tim Moore Speaks has drawn up some helpful considerations for selling to different age groups:<\/p>\n<p>Millennials:<br \/>\n-Prefer that the product or service must have immediate benefit or relevance to them<br \/>\n-Are more likely to purchase from or volunteer with a business connect to a social cause<br \/>\n-Are technologically-concerned, leveraging the integration of work, life, and tech in any context<\/p>\n<p>Generation X:<br \/>\n-Tend to be skeptical and cynical, requiring hard factual evidence<br \/>\n-Appreciate preemptive answers to questions about quantifiable data<br \/>\n-Do not want to be pushed too hastily make a decision<\/p>\n<p>Baby Boomers:<br \/>\n-Value hands-on exposure: they prefer face-to-face communication to build rapport, and they prefer a demo exposure to the product or service over a mere visual presentation.<br \/>\n-They are more skeptical of technological solutions<br \/>\n-It is strategic to simply explain the implications and significance of the product\u2014save them the time<\/p>\n<p>By considering these generation-specific sales techniques, you can better identify qualified prospects for your products and services, and direct your sales efforts with appropriate consideration for your target market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is no secret that those of us from the millennial generation differ distinctly from our grandparents. This is seen not only in the way we dress and speak, but also in our inherent motivations and values. Kiven Wenman, an experienced sales manager and consultant, has put together an chart comparing some of these basic [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2051"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2051\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2051\/revisions\/2053"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}