{"id":2067,"date":"2016-05-04T01:37:38","date_gmt":"2016-05-04T01:37:38","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2067"},"modified":"2016-05-04T01:44:37","modified_gmt":"2016-05-04T01:44:37","slug":"how-salesforce-com-changed-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/how-salesforce-com-changed-sales\/","title":{"rendered":"How Salesforce.com Changed Sales"},"content":{"rendered":"

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Salesforce.com is the #1 CRM (customer resource management system), and is used by companies across the globe. This helps salespeople to manage client relationships<\/a> effectively and efficiently. Up-selling is one way salespeople grow their total sales. Salesforce lists six ways that technology has transformed the sales process.<\/p>\n

1) The introduction of big data. This is no secret — as big data has transformed most industries. Taking in massive amounts of information<\/a> about buying habits, prospective clients, product<\/a> specifications, etc. are all an inevitable aspect of the selling process in the 21st century.<\/p>\n

2) The social platform explosion. Companies like Facebook, Twitter, Instagram, and SnapChat have all introduced incredible new opportunities for companies to attract new clients. Salesforce points out that, because of social media, companies are able to connect with millions with relative ease. Peer reviews have also been become a popular check<\/a> for customers looking to adopt a new product\/service.<\/p>\n

3) The advent of automation. Salesforce has introduced a seamless process for companies to to execute various procedures\/operations. A recent study<\/a> showed that companies lacking automation spend nearly 71% of their resources figuring out ways to execute their processes.<\/p>\n

4) Cloud-based technology. With respect to Customer Relationship<\/a> Management, technology has probably been the most trans-formative. Companies have been able to integrate their marketing department, sales team, and customer support<\/a> all under one roof.<\/p>\n

5) The smartphone<\/a> and mobile technology. Many customers have advocated for entire CRM systems and other sales tools<\/a> to be delivered directly to their smartphones<\/a> and\/or tablets. Much to their enjoyment, this has been largely achieved.<\/p>\n

6) Salesforce refers to Bring Your<\/a> Own Device (BYOD) as being the final technological transformation. Companies have gotten away from supplying sales teams with company-bought technology. This also enables employees<\/a> to be more productive<\/a> considering it’s their own technology.<\/p>\n

Technology has drastically changed the way people sell — just like it has in most other areas of our lives. It’s paramount to be adaptable both as customers and salesmen.<\/p>\n