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Fandom proves to be addicting and fun. But once you love your fandom so much, how do you go about convincing all your friends to enjoy it too? Too often, the scenario goes a little something like this.<\/p>\n
How can we improve our selling technique by looking at the way we share the things we love?Here are two examples of how I have been sold on and sold fandoms myself.<\/p>\n A few summers back, I was visiting my best friend from home. She is a very much the hipster- type, so when I arrived to find her watching Doctor Who, I was quite surprised. I don\u2019t see her very often, and she means a lot to me, so of course I agreed to finish watching the episode with her. With my luck, it was the second to last episode of the season, meaning that it ended in a terrible cliffhanger and I was horribly confused between all the strange aliens and wibbly-wobbly time travel. I personally have a fairly strong distaste for science fiction, but my sheer curiosity to see what happened compelled me to watch more. But alas, I wouldn’t understand any of the plot line unless I started from the beginning. At first I tolerated it. Then I somewhat secretly liked it. And eventually it became hard to conceal my enjoyment. The truth is, had my friend only told me that I would like the show, I would not have believed her. I needed to see it myself (have a sample, if you will) before I could even begin to show interest. People can be very curious. And I just can\u2019t leave a suspenseful ending.<\/p>\n (Even if the cliffhangers aren’t as dramatic as we sometimes think.)<\/p>\n <\/p>\n This year for RA appreciation day, the theme was Sherlock. I have enjoyed the books, and admit to being held captive to the fandom of the BBC show. The entire week leading up to the day I was excited. And all throughout the scavenger hunts, parties, and games- I understood all of the references and quotes. I swung my umbrella like Mycroft, sang the theme song, and yelled \u201cthe game is on!\u201d There were a few members of my RA staff who had not yet seen the show, and were somewhat in the dark about all the fun we were having. Once again, this peaked a bit of their curiosity. Suddenly, they no longer wanted to be out of the loop. Without even intentionally trying to make a sale, my passion and excitement about the topic caught the attention of prospective \u201cbuyers\u201d. So I willingly offered to host a movie night to get them involved. I created a safe environment where they wouldn’t feel outnumbered. At first, I would need to remind them multiple times to get them to attend. And now, they beg me not to make them wait a full week before watching the next episode.<\/p>\n So what are the key takeaways about selling that we can learn from sharing fandoms?<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n\n