{"id":2276,"date":"2016-05-01T15:26:08","date_gmt":"2016-05-01T15:26:08","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2276"},"modified":"2016-05-01T15:26:08","modified_gmt":"2016-05-01T15:26:08","slug":"sticker-shock-reality-check","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sticker-shock-reality-check\/","title":{"rendered":"Sticker Shock Reality Check"},"content":{"rendered":"<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/05\/sticker-shock.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-2277 lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/05\/sticker-shock-300x213.jpg\" alt=\"sticker-shock\" width=\"327\" height=\"232\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/05\/sticker-shock-300x213.jpg 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/05\/sticker-shock.jpg 380w\" data-sizes=\"(max-width: 327px) 100vw, 327px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 327px; --smush-placeholder-aspect-ratio: 327\/232;\" \/><\/a><\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><strong>Sticker shock\/ reality check<\/strong><\/p>\n<ul style=\"margin-left: .375in; direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in;\" type=\"disc\">\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">The idea is to deliberately shock your client with a number that you suspect may be too high for them, based on previous information revealed in the discussion. Then, back them down to a number that is realistic for your product or service.<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">Truth : some underestimate, some overestimate<\/span>\n<ul>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\">In the past, I have underestimated my charging price for snow removal when I was plowing commercially until I began to build up a client base. Once I could turn away jobs because my time was maximized I was able to overestimate jobs which resulted in some people saying I was over priced and others being totally fine with my price.<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">One way you could start this conversation is: what if I were to tell you that sometimes this can cost as much as _____. Would that shock you?<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">Would believe that companies are usually paying somewhere in the range for this product?<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\"><span style=\"font-family: Calibri; font-size: 11.0pt;\">Are you more comfortable with seeing what you could get for ______?<\/span><\/li>\n<li style=\"margin-top: 0; margin-bottom: 0; vertical-align: middle;\">These are all ways to approach this conversation that could be awkward but if managed the right way can help you to figure out how much a client is willing to pay for your product or service.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sticker shock\/ reality check The idea is to deliberately shock your client with a number that you suspect may be too high for them, based on previous information revealed in the discussion. Then, back them down to a number that is realistic for your product or service. Truth : some underestimate, some overestimate In the [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2276","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2276"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2276\/revisions"}],"predecessor-version":[{"id":2278,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2276\/revisions\/2278"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}