Every salesperson goal is to simply close a deal with the result of reaping benefits in the future. \u00a0Although a lot comes into play when actually closing a deal, sometimes the follow-up can make it or break it. \u00a0The value placed on reaching out to the prospect afterwards isn’t as high as it should be. \u00a0Even though a personalized letter may be an effective way to follow-up, most of the time salespeople result to sending emails. \u00a0Not that sending emails to follow-up is a bad thing, but most of the time lazy salespeople tend to copy and paste more than they should. \u00a0Redundancy in this case is an outcome. \u00a0And it’s not a good one. \u00a0Personalizing and tailoring emails to specific clients not only shows that you are interested in solving their problems, but it also builds trust. \u00a0Prospects don’t want to feel like their just another customer. \u00a0They want to feel unique or special. \u00a0By creating a follow-up response that is customized to their needs and wants, prospects are left content and wanting to do business with you in the future.<\/p>\n
Stemming off of the personalizing aspect of the follow-up, such emails should inspire intrigue, not guilt. \u00a0Customers can’t stand when follow-up emails are designed to provoke guilt or feelings of obligation. \u00a0Emails that tend to work the best are ones that strike a cord with the prospect involved. \u00a0Formulating an email that obliges the customer or guilt-trips them won’t result in positive outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"
Every salesperson goal is to simply close a deal with the result of reaping benefits in the future. \u00a0Although a lot comes into play when actually closing a deal, sometimes the follow-up can make it or break it. \u00a0The value placed on reaching out to the prospect afterwards isn’t as high as it should be. […]<\/p>\n","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2308","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2308"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2308\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2308\/revisions\/2309"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}