{"id":2323,"date":"2016-05-04T02:11:28","date_gmt":"2016-05-04T02:11:28","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2323"},"modified":"2016-05-04T02:11:28","modified_gmt":"2016-05-04T02:11:28","slug":"3-ways-to-differentiate-yourself-and-your-offering-in-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/3-ways-to-differentiate-yourself-and-your-offering-in-sales\/","title":{"rendered":"3 Ways to Differentiate Yourself and Your Offering in Sales"},"content":{"rendered":"<p>It\u2019s been said that some people believe that companies with great products have great salespeople and companies with low quality products have low quality salespeople. This may seem kind of harsh but I believe that there is a point to be made. I believe that good salespeople contribute to what makes a good product great and the lower end of salespeople are what makes what they sell not so good.<\/p>\n<p>Most salespeople are not selling simple products anymore. Salespeople now a days are selling more complex \u201cproducts\u201d such as solutions or something that can\u2019t really be measured. So in a way prospects are buying you.<\/p>\n<p>The first way you can differentiate yourself is by improving the foundational attributes that make up success and professionalism in business and sales. Create a list of attributes that you possess that make you different from other salespeople. Then make another list that shows the attributes you need to improve on.<\/p>\n<p>The second way you can differentiate yourself is by focusing more on meaning and value rather than product and service. Instead of selling the \u201cwhat and now\u201d focus on selling the \u201cwhy\u201d.\u00a0 Then try and convey a story that illustrates the unique values that your company has to offer.<\/p>\n<p>The third and final way to differentiate yourself is by putting it all together. Take the attributes that differentiate yourself and start asking questions like what are your values? Or what are your stories and what experiences have provided you with your unique worldview?<\/p>\n<p>So next time you think about how you might want to differentiate yourself from other salespeople try using one of these three tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been said that some people believe that companies with great products have great salespeople and companies with low quality products have low quality salespeople. This may seem kind of harsh but I believe that there is a point to be made. I believe that good salespeople contribute to what makes a good product great [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2323","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2323"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2323\/revisions"}],"predecessor-version":[{"id":2325,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2323\/revisions\/2325"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}