{"id":2366,"date":"2016-05-10T01:02:40","date_gmt":"2016-05-10T01:02:40","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2366"},"modified":"2016-05-10T01:02:40","modified_gmt":"2016-05-10T01:02:40","slug":"teach-dont-sell","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/teach-dont-sell\/","title":{"rendered":"Teach, Don&#8217;t Sell"},"content":{"rendered":"<p>I want to take \u00a0minute and focus on something that Evan Addams mentioned when he was with us for the last time. \u00a0We have talked a lot this semester about leveling with the prospect and showing them their need for our product or service rather than us selling it to them. \u00a0Evan reiterated this point. \u00a0He discussed teaching as a powerful tool in sales. \u00a0He used a quote from Andy Crouch&#8217;s book\u00a0<em>Playing God<\/em> to do so: There is power in teaching. When you teach somebody, you keep all the power you have to do something, and you are able to give power others to do that same thing.<\/p>\n<p>What a good point! \u00a0Often, as the sales person, we understand the problem at hand, but the prospect, for one reason or another, is unable too. \u00a0By teaching them, you are opening their eyes to the issue at hand. \u00a0By teaching them, we are getting them to truly understand the problem at hand and hopefully, in doing so, they will respond by investing in our solution. Teach, don&#8217;t sell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I want to take \u00a0minute and focus on something that Evan Addams mentioned when he was with us for the last time. \u00a0We have talked a lot this semester about leveling with the prospect and showing them their need for our product or service rather than us selling it to them. \u00a0Evan reiterated this point. [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2366","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2366"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2366\/revisions"}],"predecessor-version":[{"id":2412,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2366\/revisions\/2412"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}