Forbes released an article entitled \u201cWhy We Buy: The 3 Social Selling Factors That Make or Break a Sale\u201d and it was quite good. In this post I will be going through each of the three and explaining the point, along with perceived efficacy.<\/p>\n
According to this article the first step is the \u201cengage the whole brain\u201d. It explained how we engage with brands on three separate levels, rational, emotional and instinctual. It argues that each facet functions almost as a separate brain, and it is crucial that we address and engage all three.<\/p>\n
The second step is to \u201creinforce the customer experience\u201d. We do this by ensuring the customer associates positive experiences and emotions with the brand. This can happen via mobile app, website, product, advertising, in-store experience, etc. We can train an attitude towards a specific brand by giving repetitive, positive feelings about said brand.<\/p>\n
The third step reported was to \u201cforge compelling brand associations\u201d utilizing a 3-pronged approach. Create a customer advisory team, create a conversation calendar with \u201c3 brain\u201d messaging, and repeat steps one and two. The goal of this step is to ensure that customers are focused on, with the end being a indisputably positive association with your brand.<\/p>\n
This article was a great reminder that a big part of customers becoming buyers is not necessarily your product, but the associations that they have with your brand. Focusing on that and making it a priority is a vital part of the sales process.<\/p>\n","protected":false},"excerpt":{"rendered":"
Forbes released an article entitled \u201cWhy We Buy: The 3 Social Selling Factors That Make or Break a Sale\u201d and it was quite good. In this post I will be going through each of the three and explaining the point, along with perceived efficacy. According to this article the first step is the \u201cengage the […]<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2479","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2479"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2479\/revisions"}],"predecessor-version":[{"id":2480,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2479\/revisions\/2480"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}