{"id":248,"date":"2015-02-09T20:49:50","date_gmt":"2015-02-09T20:49:50","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=248"},"modified":"2015-02-09T20:49:50","modified_gmt":"2015-02-09T20:49:50","slug":"honesty-is-the-best-policy","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/honesty-is-the-best-policy\/","title":{"rendered":"Honesty Is The Best Policy"},"content":{"rendered":"<p>\u201cShould I ask him (President Obama) if he liked DJANGO?&#8221;<\/p>\n<p>Honesty is integral to successful selling. When that honesty comes into question, buyers become wary.  There are many companies&#8217; stock charts which reflect violations of trust.  Even giants like Target experience security violations and lose customers&#8217; personal information.  Companies that acknowledge their mistakes usually make a comeback in sales.  Companies that refuse to acknowledge their mistakes often do not recover.<\/p>\n<p>Sony&#8217;s recent scandal is the perfect example.  When a group of hackers revealed a large number of private emails, executive Amy Pascal was caught making a series of racially derogatory and generally offensive comments towards a variety of celebrities.  She soon released a statement, saying &#8220;The content of my emails&#8230; were insensitive and inappropriate but are not an accurate reflection of who I am.  Although this was a private communication that was stolen, I accept full responsibility for what I wrote and apologize to everyone who was offended.&#8221;  <\/p>\n<p>Authenticity and transparency are key in the selling process. Sony took a blow from this, and other leaked emails, costing them about $15 million to make reparations. Companies which fail to take action similar to Amy Pascal&#8217;s will be caught.  Check out Amy&#8217;s Baking Company, for example; if your story is not true, you will be called out on social media or elsewhere.  To put it simply, people want to buy from honest, trustworthy sellers.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cShould I ask him (President Obama) if he liked DJANGO?&#8221; Honesty is integral to successful selling. When that honesty comes into question, buyers become wary. There are many companies&#8217; stock charts which reflect violations of trust. Even giants like Target experience security violations and lose customers&#8217; personal information. Companies that acknowledge their mistakes usually make [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-248","post","type-post","status-publish","format-quote","hentry","category-sales-tips","post_format-post-format-quote"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"predecessor-version":[{"id":345,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/248\/revisions\/345"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}