{"id":2513,"date":"2016-05-10T12:02:00","date_gmt":"2016-05-10T12:02:00","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2513"},"modified":"2016-05-10T12:02:00","modified_gmt":"2016-05-10T12:02:00","slug":"never-use-the-hard-sell","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/never-use-the-hard-sell\/","title":{"rendered":"Never Use the Hard Sell"},"content":{"rendered":"<p>We all know about the famous Jehovah&#8217;s Witness door to door evangelism. With their prerecorded responses and famous ready to go selling points, but there&#8217;s a problem. Nobody likes it when they come to the door and try to pedal a gospel to us. The model of coming armed with features, benefits and unique selling points is not particularly effective for selling a refrigerator and most certainly cannot get me to confess my sins and become a changed man. It does make me wonder what would happen if they were able to outreach into a community and discover where that community is at spiritually before they try to give out their gospel&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know about the famous Jehovah&#8217;s Witness door to door evangelism. With their prerecorded responses and famous ready to go selling points, but there&#8217;s a problem. Nobody likes it when they come to the door and try to pedal a gospel to us. The model of coming armed with features, benefits and unique selling [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2513","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2513\/revisions"}],"predecessor-version":[{"id":2514,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2513\/revisions\/2514"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}