{"id":254,"date":"2015-02-04T14:53:28","date_gmt":"2015-02-04T14:53:28","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=254"},"modified":"2015-02-04T14:53:50","modified_gmt":"2015-02-04T14:53:50","slug":"one-smart-cookie-mrs-fields-delicious-recipe-for-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/one-smart-cookie-mrs-fields-delicious-recipe-for-sales\/","title":{"rendered":"One Smart Cookie: Mrs. Fields&#8217; Delicious Recipe for Sales"},"content":{"rendered":"<p>While reading Mrs. Fields&#8217; (of cookie fame) auto-biography,\u00a0<em>One Smart Cookie,<\/em> I was struck by her unique sales approach. \u00a0She firmly believed that the more cookies she gave away, the more she would sell. \u00a0Given the success of her business, this sales technique worked very effectively. \u00a0She also promoted a zany approach to customer service by singing a cookie version of Zip-A-Dee-Doo-Dah and emphasizing that making the customer feel good was the ultimate good for sale.<\/p>\n<p>She truly epitomized a perspective-taking, empathetic approach that Dan Pink emphasized in his book,\u00a0<em>To Sell is Human<\/em><em>. \u00a0<\/em>Mrs. Fields realized early on in her life that making others happy was her life goal and for her, selling cookies was the way to achieving that life goal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While reading Mrs. Fields&#8217; (of cookie fame) auto-biography,\u00a0One Smart Cookie, I was struck by her unique sales approach. \u00a0She firmly believed that the more cookies she gave away, the more she would sell. \u00a0Given the success of her business, this sales technique worked very effectively. \u00a0She also promoted a zany approach to customer service by [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/254\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}