{"id":259,"date":"2015-02-06T22:28:43","date_gmt":"2015-02-06T22:28:43","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=259"},"modified":"2015-02-06T22:30:39","modified_gmt":"2015-02-06T22:30:39","slug":"salesforce-com-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/salesforce-com-and-why-it-matters\/","title":{"rendered":"Salesforce.com and Why it Matters"},"content":{"rendered":"

What is CRM?<\/p>\n

\"CRM\"<\/a><\/p><\/blockquote>\n

Salesforce.com is a customer relationship management (CRM) service. \u00a0Sounds like a mouthful but essentially every company out there has some form of CRM process that they use. \u00a0This is a tool companies employ to determine what stage of the buying process a customer is in and helps manage hundreds or even thousands of customers progress through the buying process all at once.<\/p>\n

So now that you know what CRM entails, what does salesforce.com do that I can’t and why should I care as a salesperson? \u00a0Essentially, Salesforce uses a plethora of products and add-ons to help marketers and sales people more effectively nurture prospects into paying customers. \u00a0The thing to love about Salesforce is how they have integrated cloud technology into virtually everything. \u00a0\u00a0Salesforce.com was created in part by the legendary sales expert and best-selling book author Aaron Ross.<\/p>\n

\"salesfaorce.com\"<\/a><\/p>\n

Okay but what do they do?<\/p><\/blockquote>\n

Here’s what they do. \u00a0They utilize the cloud for fast and interactive user interfacing to provide quick analytics and organization of data. \u00a0They apply the magical return on investment formula seen below, provided by entrepreneur.com:<\/p>\n

\"salesforce\"<\/a><\/p>\n

Their services include lead scoring. \u00a0which lets you assign a value to each potential lead, so that you can target only the most important ones. \u00a0I could go into the nitty gritty of explaining the process of launching a campaign, but that would ignore the real issue. \u00a0How has this changed the sales game?<\/p>\n

I liken Saleforce.com to Google Analytics. \u00a0It allows marketing and sales professionals to gain insights and organize data about their customers. \u00a0Some type of CRM software is essential for every medium to large business. \u00a0Scalability would not be possible without services such as these. \u00a0In the old days, it was on done with paper and pencil. \u00a0Then, companies started developing their own in house versions of CRM. \u00a0Now, we have Salesforce.com. \u00a0Providing these essential services for far less money than the cost of developing in house.<\/p>\n

So if you’re in sales and looking to grow, you need to check out salesforce.com. \u00a0They are changing the way sales are facilitated. For more nitty gritty details (if you’re into that sort of thing) click here<\/a> to check out entrepreneur.com’s take.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is CRM? Salesforce.com is a customer relationship management (CRM) service. \u00a0Sounds like a mouthful but essentially every company out there has some form of CRM process that they use. \u00a0This is a tool companies employ to determine what stage of the buying process a customer is in and helps manage hundreds or even thousands […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/259\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}