{"id":2714,"date":"2017-02-07T02:57:04","date_gmt":"2017-02-07T02:57:04","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2714"},"modified":"2017-02-07T02:57:04","modified_gmt":"2017-02-07T02:57:04","slug":"reverse-psychology-to-close-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/reverse-psychology-to-close-sales\/","title":{"rendered":"Reverse Psychology to Close Sales"},"content":{"rendered":"

\"\"<\/a>What does it really take to \u201cclose\u201d a sale? In order to see what the internet had to say was this best known secret, I did a little search. I found an article that talked about 6 ways reverse psychology can help you close sales. Below is a summary of the 6 main points. Although I am not sure I agree with them, who knows, maybe this can help us all in future sales we made need to make, or to be able to sell ourselves to prospective employers, etc.<\/p>\n

A man named William McGuire developed a theory called the \u201cInoculation Effect\u201d in 1961 that detailed how someone becomes resistant to persuasion. He did extensive research on the effects of mass media and advertising of a certain subject, which caused the people being bombarded to put up a natural instinctive wall toward any mention of the subject. McGuire emphasized to sales people that using reverse psychology would throw customers off course, giving them something they wouldn\u2019t expect \u2013 the truth.<\/p>\n

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  1. Use the Inoculation Effect to your advantage<\/li>\n<\/ol>\n

    – Every salesperson knows that their customer is going to consider competitor\u2019s products. Alerting your customer about the competitor\u2019s sales tactics may decrease the effectiveness of those tactics. This method, however, could also backfire as a prospective customer could feel you are undermining the validity of a competitor to further emphasize your own company\u2019s success.<\/p>\n

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    1. Explain how you\u2019re different from the rest of the industry<\/li>\n<\/ol>\n

      – This strategy is all about differentiating your product against the entire saturated market. Emphasize what makes your product or your service infinitely better than competitor\u2019s. Is it price, color, style, feel? Talk about it and make it known!<\/p>\n

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      1. Don\u2019t offer more; offer less<\/li>\n<\/ol>\n

        – Don\u2019t try to do everything. Do one thing. And do it well. Instead of overwhelming the prospective, capture their attention with ONE thing you do incredibly well and different from the rest of the industry.<\/p>\n

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        1. Give prospects an easy out<\/li>\n<\/ol>\n

          – Stop making the sales process full of pressure. If your product isn\u2019t a fit for them, let them know it\u2019s alright and you understand. As you allow a customer to feel safe to express their true feelings, the client\u2019s confidence increases and they may even make the choice to stay with your product based on the positive experience.<\/p>\n

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          1. Disqualify your client<\/li>\n<\/ol>\n

            – This technique involves tricking a client based on their price range. Instead of taking them to the most expensive product you offer, assume their price range is lower. This might trick the customer into feeling like they need to convince you that their price range can indeed be higher, and they end up buying the higher priced item.<\/p>\n

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            1. On a scale of 1 to 10\u2026<\/li>\n<\/ol>\n

              – Ask your customer to rate their attitude toward your product once you\u2019ve pitched it. Regardless of what number they give, act surprised and say it is higher than you thought. The idea is that they will then justify why their number was higher, convincing themselves about the value of the product as they try to convince you.<\/p>\n","protected":false},"excerpt":{"rendered":"

              What does it really take to \u201cclose\u201d a sale? In order to see what the internet had to say was this best known secret, I did a little search. I found an article that talked about 6 ways reverse psychology can help you close sales. Below is a summary of the 6 main points. Although […]<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2714","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"predecessor-version":[{"id":2718,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2714\/revisions\/2718"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}