{"id":2735,"date":"2017-02-09T15:52:11","date_gmt":"2017-02-09T15:52:11","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2735"},"modified":"2017-02-09T15:52:11","modified_gmt":"2017-02-09T15:52:11","slug":"too-happy-on-the-sales-floor","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/too-happy-on-the-sales-floor\/","title":{"rendered":"Too Happy on the Sales Floor?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"http:\/\/static.wixstatic.com\/media\/ea868e_b61ae791197e4b5eb06fc52615496b1f.jpg\/v1\/fill\/w_619,h_413\/ea868e_b61ae791197e4b5eb06fc52615496b1f.jpg\" alt=\"typical retail sales floor\" width=\"445\" height=\"297\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 445px; --smush-placeholder-aspect-ratio: 445\/297;\" \/><\/p>\n<p>As a sales floor associate I tend to take a different approach to customer interaction than what the company pushes. However, I often wonder if I am &#8220;doing it right,&#8221; so to speak. Well, I recently found an article that <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-01-10\/the-case-against-overly-perky-salespeople\">proves I may be doing my sales floor job sufficiently<\/a>.<\/p>\n<p>My main policy, believe it or not, is <em>not<\/em> going up to customers to greet them or ask them questions. In my experience, if a customer has a need, they will willingly come to you. I have been in so many stores where I absolutely cringe when I see a sales floor associate because I know that I am going to immediately get the &#8220;Hi how are you can I help you find something are you sure ok I will be right over here&#8221; treatment, and I hate it. I do not want my customers to feel that way around me. They should be allowed to browse at their own pace and in their own way. This is actually in contrary to Walmart&#8217;s &#8220;10-foot rule,&#8221; in which we are supposed to greet and speak to customers that are within 10-feet of us.<\/p>\n<p>My next policy is always being kind, yet real with customers. I never sugar-coat things for the customer or slap on a phony smile. I find that customers just want honesty, not a sales associate that pretends everything on the sales floor is fine and dandy. I can say that over the years I have had more pleasant customers than absolute nightmares (although terrible people are unavoidable), and I believe it is due to my honesty, kindness, and staying true to my personality in a genuine way.<\/p>\n<p>According to the article, it just so happens that customers are extremely turned-off by sales floor associates that that are way too happy and carry around phony smiles. Customers view them as totally insincere and are more likely to buy less and leave the store with a negative impression. The article suggests that the best way to provide a pleasant experience for your customers, and one that keeps them coming back, is showing small, genuine amounts of cheer. A real smile here and there does wonders. The article also discusses a study in which people left stores with better impressions when a smiley face sticker was placed on their receipts. This goes to show that you do not have to possess a wealth of people skills to do your best on the sales floor.<\/p>\n<p>An additional point made in the article is that customers prefer a well-run store over a &#8220;chatty&#8221; sales floor associate. Pairing superior store operation with just the right amounts of cheer results in higher sales rates, and happier sales associates overall. Now, if only we could put an end to retail stalkers.<\/p>\n<p><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/01\/Untitled-1.png\"><img decoding=\"async\" class=\"alignnone  wp-image-2622 lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/01\/Untitled-1-300x90.png\" alt=\"amanda vitale signature\" width=\"217\" height=\"65\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/01\/Untitled-1-300x90.png 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/01\/Untitled-1-624x187.png 624w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/01\/Untitled-1.png 720w\" data-sizes=\"(max-width: 217px) 100vw, 217px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 217px; --smush-placeholder-aspect-ratio: 217\/65;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a sales floor associate I tend to take a different approach to customer interaction than what the company pushes. However, I often wonder if I am &#8220;doing it right,&#8221; so to speak. Well, I recently found an article that proves I may be doing my sales floor job sufficiently. My main policy, believe it [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,22],"tags":[73,75,74],"class_list":["post-2735","post","type-post","status-publish","format-standard","hentry","category-perspectives-on-sales","category-retail-sales","tag-retail","tag-sales-associate","tag-sales-floor"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2735"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2735\/revisions"}],"predecessor-version":[{"id":2738,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2735\/revisions\/2738"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}