In the last class Professor Sweet briefly referenced the Amazon “empty chair” principle which I wanted to explain in a little more detail.<\/p>\n
Jeff Bezos, founder and CEO if Amazon is the number one CEO in America. Bezos has take the famous Marshall Field slogan “The customer is always right” and applied it to the digital world in an unprecedented way. “In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56,000 employees” (Inside Amazon’s Idea Machine, Forbes).<\/p>\n
“The empty chair” is when Bezos periodically leaves one seat open at a conference table – a chair that is “occupied” by their customer who is ALWAYS “the most important person in the room.” At Amazon, “the empty chair is the ultimate boss and “Bezos is its billionaire enforce,” (Forbes). There are lots of stories about Bezos’ “obsessive focus” on the customer. But that is what sales is all about! It is crucial to know your customer and find out exactly what they want. Bezos’ emphasis on the customer is a huge part of what got him to where he is today, what got Amazon to where it is today.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the last class Professor Sweet briefly referenced the Amazon “empty chair” principle which I wanted to explain in a little more detail. Jeff Bezos, founder and CEO if Amazon is the number one CEO in America. Bezos has take the famous Marshall Field slogan “The customer is always right” and applied it to the […]<\/p>\n","protected":false},"author":134,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2897","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2897\/revisions"}],"predecessor-version":[{"id":2898,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2897\/revisions\/2898"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}