Psychology plays a huge role in sales, here are a couple of commonly used techniques:<\/p>\n
Reciprocity<\/strong> <\/em>– Sometimes when selling, a common trick is to give your potential customer something free, a free sample “no strings attached.” The psychology behind that is known as the principle of reciprocity<\/em>: when someone gives us something we feel compelled to give something back in return (ie: you go to the same Costco sample booth 4x then you feel like you have to buy the product, whether you want to or not).<\/p>\n Warby Parker is another example. You may order those 5 samples just for fun, but the minute you open that box you are more committed than you think (50% of the way to making a sale to be exact).<\/p>\n Liking<\/strong> <\/em>– principle of liking says we are more likely to say yes to a request if we feel a connection to the person making it. Ever wonder why the lady at the Costco sample stations are always so friendly? This goes for celebrity endorsements of products too!<\/p>\n Novelty<\/strong> <\/em>– Humans love novelty. University College in London did a study that found that, “Neurologically it has been demonstrated that exposure to something new and unfamiliar increases the release of dopamine in the brain.” There is reward waiting just around the corner. Why do you think there is a new Apple iPhone or iPad released so often. The differences are often minuscule, yet people line up at the doors for every update.<\/p>\n","protected":false},"excerpt":{"rendered":" Psychology plays a huge role in sales, here are a couple of commonly used techniques: Reciprocity – Sometimes when selling, a common trick is to give your potential customer something free, a free sample “no strings attached.” The psychology behind that is known as the principle of reciprocity: when someone gives us something we feel […]<\/p>\n","protected":false},"author":134,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2899","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2899"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2899\/revisions"}],"predecessor-version":[{"id":2900,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2899\/revisions\/2900"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}