Since the foudning of Patagnonia Inc. they have been doing things a little bit differently. \u00a0they have a counter cultural feel that pervades the entire business. \u00a0They have a freakish obsession with environmentalism (which I love) and a general culture that says, “if there is a status-quo, I must challenge it.” \u00a0All this stems from their founder Yvon Chouinard. \u00a0This is a business founded by hippies without high school diplomas. \u00a0From the get go, they ignored generally accepted business practices in search of a new way of doing things. \u00a0Today they are an established niche brand that sells some of the highest quality, most expensive, Eco-friendly, adventure clothing for the avid outdoors-man. \u00a0 So what is their selling method?<\/p>\n
I would argue that a large part of their success is the honest way they sell, brutal honesty. \u00a0Even if it means losing sales, Patagonia sticks to its cause and its dedication to a completely transparent and ethical supply chain. \u00a0Their down is completely traceable to the mills that they personally audit to meet their high levels of integrity. You will only find organically grown cotton and ethically harvested goose down. \u00a0Then using direct mail (Eco-friendly paper, of course) they spend most of their time talking about issues unrelated to the business and its products.<\/p>\n
We can use the example of Patagonia to exemplify the benefits of honest selling. \u00a0Of hiding nothing and shedding light on industry malpractices. \u00a0This method sets them apart and creates brand loyalty. \u00a0Customers know what Patagonia stands for and know that they buy their products, they have been made with the highest possible level of ethical standards. \u00a0Business relationships built on trust will increase the value of the consumer, the company, and that business’s partnerships. \u00a0When all three parties benefit from the success of the others, business flourishes.<\/p>\n","protected":false},"excerpt":{"rendered":"
Since the foudning of Patagnonia Inc. they have been doing things a little bit differently. \u00a0they have a counter cultural feel that pervades the entire business. \u00a0They have a freakish obsession with environmentalism (which I love) and a general culture that says, “if there is a status-quo, I must challenge it.” \u00a0All this stems from […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":307,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/302\/revisions\/307"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}