{"id":3252,"date":"2017-03-23T02:24:40","date_gmt":"2017-03-23T02:24:40","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3252"},"modified":"2017-03-23T02:24:40","modified_gmt":"2017-03-23T02:24:40","slug":"the-psychology-of-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-psychology-of-sales\/","title":{"rendered":"The Psychology of Sales"},"content":{"rendered":"<p>Selling is a highly psychological phenomenon, it involves all kinds of components for both sides of the sales equation. Selling requires relationship, communication, persuasion, decision-making, emotions, values, goals and risk. It&#8217;s like a high maintenance relationship. There&#8217;s pain and there&#8217;s pleasure and they&#8217;re both healthy but there needs to be a balance so that in the end, there is more pleasure than there is pain. You have to work for it and along the way, you&#8217;ll encounter all kinds of emotions such as fear, guilt, happiness and anger. To convince someone to buy your product is much like convincing them to go on a date. They need to see your honesty and transparency. You have to be creative in the ask or else you&#8217;ll just be like any other salesperson. You have to connect with them and make them feel comfortable to be around you. A way to create this comfort is to mimic the prospect. In psychology, this is proven that people feel more comfortable when their actions are matched. If you&#8217;re more timid than they are then they&#8217;ll feel awkward, if you are more\u00a0aggressive\u00a0than they are they will get defensive. The trick is to match their tone and mood to make them feel more comfortable. It&#8217;s all in the psychology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling is a highly psychological phenomenon, it involves all kinds of components for both sides of the sales equation. Selling requires relationship, communication, persuasion, decision-making, emotions, values, goals and risk. It&#8217;s like a high maintenance relationship. There&#8217;s pain and there&#8217;s pleasure and they&#8217;re both healthy but there needs to be a balance so that in [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3252","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/104"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3252"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3252\/revisions"}],"predecessor-version":[{"id":3253,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3252\/revisions\/3253"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}