{"id":328,"date":"2015-02-09T18:34:19","date_gmt":"2015-02-09T18:34:19","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=328"},"modified":"2015-02-09T18:34:19","modified_gmt":"2015-02-09T18:34:19","slug":"first-things-first-build-a-relationship","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/first-things-first-build-a-relationship\/","title":{"rendered":"First Things First, Build a Relationship"},"content":{"rendered":"<p>Sales has truly transformed in a matter of 20 years.\u00a0 It can be seen through the public\u2019s perception of that &#8220;sketchy car salesman&#8221; when the topic is brought up.\u00a0 But in reality, if you look into the industry of sales today, that is just simply not the case.<\/p>\n<p>The whole sales cycle has been undergoing a change as the sales industry evolves.\u00a0 What used to be taught in various sales school is disappearing and essentially is becoming the exact opposite.\u00a0 For example, there are certain procedures that every salesman follows in the process of making a sale.\u00a0 The first step is making a connection and building some form of relationship.\u00a0 Although this particular procedure is prevalent in both traditional selling and relationship selling, the amount of focus it gets is completely different.<\/p>\n<p>The old type of selling, traditional sales, puts a very small amount of time into getting to know your customer.\u00a0 This is a valuable time for both sides due to the fact that this is where the &#8220;needs identification&#8221; happens.\u00a0 Moving too quickly through this step is dangerous and can make your client extremely uncomfortable.<\/p>\n<p>On the other hand, relationship selling puts the most time into building a relationship with the customer.\u00a0 This creates a setting that is a lot more comfortable for both you and your client.\u00a0 If you build the foundation in a sale and focus on the customer needs, the easiest part of the sales process should be the close.<\/p>\n<p>This is why there are so few salespeople using the &#8220;traditional sales&#8221; approach with their clients.\u00a0 The whole sales cycle moves a lot more smoothly after building that foundation with your client and identifying the proper needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales has truly transformed in a matter of 20 years.\u00a0 It can be seen through the public\u2019s perception of that &#8220;sketchy car salesman&#8221; when the topic is brought up.\u00a0 But in reality, if you look into the industry of sales today, that is just simply not the case. The whole sales cycle has been undergoing [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-328","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/328\/revisions\/332"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}