{"id":3284,"date":"2017-03-27T23:33:02","date_gmt":"2017-03-27T23:33:02","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3284"},"modified":"2017-03-27T23:33:02","modified_gmt":"2017-03-27T23:33:02","slug":"understanding-your-buyer","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/understanding-your-buyer\/","title":{"rendered":"Understanding Your Buyer"},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=yt96focL_oc<\/p>\n<p>I find this clip from the Office to be extremely interesting.<\/p>\n<p>While it is an extreme picture of a man who does not know how to sell to a woman, it is also very real in a sense. Sometimes, we don&#8217;t make a sale because we don&#8217;t understand our buyer.<\/p>\n<p>The most important thing is to <strong>ask questions and listen<\/strong>.<\/p>\n<p>Professor Sweet talked about this often in class. We cannot tell our buyer what his or her needs are; the goal is to discover them by asking quality questions.<\/p>\n<p>It is also important to <strong>be respectful and flexible without assuming<\/strong>.<\/p>\n<p>For example, if you are about to walk into the office of a buyer who grew up in South Korea for the first 20 years of his life; it is important to understand what cultural differences may arise without making any assumptions. Adapt your selling style just a little depending on your buyer&#8217;s culture without being obnoxious or offensive.<\/p>\n<p>Finally, it is important to understand that <strong>your product\/service is not a good fit for everyone<\/strong>.<\/p>\n<p>Don&#8217;t assume that you can solve all of your buyer&#8217;s problems with your product or service. Instead be realistic and honest, fully understanding that it may not be a good fit.<\/p>\n<p>Happy selling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=yt96focL_oc I find this clip from the Office to be extremely interesting. While it is an extreme picture of a man who does not know how to sell to a woman, it is also very real in a sense. Sometimes, we don&#8217;t make a sale because we don&#8217;t understand our buyer. The most important thing [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-3284","post","type-post","status-publish","format-standard","hentry","category-movie-clips"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3284"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3284\/revisions"}],"predecessor-version":[{"id":3285,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3284\/revisions\/3285"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}