{"id":334,"date":"2015-02-09T19:19:45","date_gmt":"2015-02-09T19:19:45","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=334"},"modified":"2015-02-09T19:19:45","modified_gmt":"2015-02-09T19:19:45","slug":"know-your-customer","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/know-your-customer\/","title":{"rendered":"Know Your Customer"},"content":{"rendered":"<p>Traditionally, sales were determined by one\u2019s ability to sell. While being able to sell ice to an eskimo is a valuable trait if won\u2019t earn you sales in today\u2019s market. Consumers are concerned about being tricked because of past notions about sales people which is why relationship selling is the selling of today. However to sell by developing relationships takes time, sometimes weeks depending on how large the sale is. There\u2019s no time to waste selling which is why it is important to know what the ideal customer looks like. If a customer comes in and you can ascertain if they are the \u201cideal customer\u201d in one or two questions then you don\u2019t have to waste any time, just go straight to the sale. However most times customers don\u2019t fit this profile perfectly. They may be on the edge about the product, whether they are price sensitive or concerned about the features.<\/p>\n<p>In retail a huge percent of walk in customers have no intention of buying anything at all. In this situation it would be most important, if there were no yearning customers in the store at the time, to determine which browsers should be left alone and who would buy if given the right stimulus. Most customers will blow off a salesman, so keep your distance but watch their behavior to see if there is something of interest to them which you could expand on and make a sale. If they are walking around with their hands in their pockets, leave them alone. If they are talking about and touching products keep an eye and an ear on them. On the other end of the spectrum, there are customers who are very passionate about your widgets and just want to tell you all about their widget and their opinions of other widgets. While I wish I could talk more on something other than retail sales, I make the point that you should not waste time on customers who will not buy, to do this you must know what they look like.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, sales were determined by one\u2019s ability to sell. While being able to sell ice to an eskimo is a valuable trait if won\u2019t earn you sales in today\u2019s market. Consumers are concerned about being tricked because of past notions about sales people which is why relationship selling is the selling of today. However to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-334","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/334\/revisions\/336"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}