{"id":351,"date":"2015-02-09T23:37:24","date_gmt":"2015-02-09T23:37:24","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=351"},"modified":"2015-02-09T23:37:24","modified_gmt":"2015-02-09T23:37:24","slug":"sales-and-the-interview","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sales-and-the-interview\/","title":{"rendered":"Sales and the Interview"},"content":{"rendered":"

So you are preparing for an interview. You break out your best suit jacket. You know exactly how to respond to prompts like “tell me about yourself” and “what are your strengths and weaknesses”. You have a few questions in your figurative back pocket so they will know you have done your research.<\/p>\n

We have a tendency to hype up interviews so much. There is all this pressure to make sure you are the most professional representation of yourself. You feel like you need to have all the answers memorized, like an actor ready to perform. But that’s not how it should be. It is not natural, and sales is often mistaken in the same way.<\/p>\n

Can you sell something by memorizing your elevator pitch word for word? Yes. I have done it. Do you come across as professional? Yes. But there is a factor that is missing that custom tailors your speech for your audience.<\/p>\n

The truth is, the interview is just as much about finding out if you are right for the company as finding out if the company is right for you. Just as you are being interviewed, you are also interviewing. You want to get a feel for the organization and understand their passions and motivations just as much as that recruiter wants to understand yours. The same goes for selling. Many people assume that it is one way, where you tell all about your product to see if the prospective buyer says yes or no. But true selling is about building a relationship. You are making a friend and want to share with them what you have to offer. Perhaps they aren’t the right customer for your business. We need to understand that when we make our pitch, we also need to evaluate if we want to “buy” relationship with that customer. Both interviews and sales go two ways. That should take some of the pressure off.\"blogging\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So you are preparing for an interview. You break out your best suit jacket. You know exactly how to respond to prompts like “tell me about yourself” and “what are your strengths and weaknesses”. You have a few questions in your figurative back pocket so they will know you have done your research. We have […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":355,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/351\/revisions\/355"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}