{"id":356,"date":"2015-02-10T01:02:57","date_gmt":"2015-02-10T01:02:57","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=356"},"modified":"2015-02-12T19:54:25","modified_gmt":"2015-02-12T19:54:25","slug":"what-or-why","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/what-or-why\/","title":{"rendered":"What or Why?"},"content":{"rendered":"

Simon Sinek, author of the fascinating book<\/a> called, Start with Why: How Great Leaders Inspire Action,<\/em> has explored some very important information related to sales. Sinek looks at what makes exceptional companies successful. In an 18 minute Ted Talk<\/a> where I first met Sinek, he backed up his tag line, \u201cPeople don\u2019t care what you do, they care why you do it\u201d with some impressive research and examples.<\/p>\n

Sinek explained that the human brain has three different layers. The top layer is the neo-cortex; it is responsible for rational and analytical thought, including language. The second two layers make up the limbic division of the brain, which is responsible for emotions, feelings, and behavior. Sinek asserts; if you sell a product based on its features and benefits, you will have a hard time convincing people to buy it. However, if you show people why they should believe in you or your company, they will buy anything you have to offer.<\/p>\n

Apple is the perfect example. While it\u2019s no secret that apple has amazing products, they don\u2019t primarily market the benefits or features of their\u00a0products. \u00a0\u201cStart something new,\u201d is their tag line and the first thing you read when you enter their online store is, \u201cWhatever you can imagine, you can bring to life with Apple products. So start mixing that melody you can\u2019t get out of your head. Start filming your cinematic debut. Start painting in oil, watercolor, or charcoal with the swipe of your finger. Because when you start with amazing products, you can create amazing things.\u201d Although Apple does mention some benefits of\u00a0their products, they are primarily selling you themselves, their brand. Sinek suggests that most people don\u2019t buy Apple products for what they can do, they buy them because they trust the company.<\/p>\n

What kind of salesperson will you be? Will you be a person who sells features and benefits ? Or will you break out of the mold and risk selling yourself and the mission of your company?<\/p>\n","protected":false},"excerpt":{"rendered":"

Simon Sinek, author of the fascinating book called, Start with Why: How Great Leaders Inspire Action, has explored some very important information related to sales. Sinek looks at what makes exceptional companies successful. In an 18 minute Ted Talk where I first met Sinek, he backed up his tag line, \u201cPeople don\u2019t care what you […]<\/p>\n","protected":false},"author":49,"featured_media":357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/356\/revisions\/375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}