{"id":3608,"date":"2017-05-12T17:15:18","date_gmt":"2017-05-12T17:15:18","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3608"},"modified":"2017-05-12T17:15:18","modified_gmt":"2017-05-12T17:15:18","slug":"selling-to-the-older-generation","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/selling-to-the-older-generation\/","title":{"rendered":"Selling to the Older Generation"},"content":{"rendered":"<p>In a\u00a0conversation with my dad yesterday, he mentioned how much he disliked being sold to by salespeople these days. Being curious (especially given that I was thinking of a profession in sales), I asked him why &#8211; and he told me that he disliked how stupid he felt a lot of the time when people tried to sell him using the lingo of today, that he simply didn&#8217;t understand. A lot of the time we talk to older people almost exactly like how we talk about things to our peers &#8211; we talk about apps, the internet and things that to most older people; they don&#8217;t even know the concept much less how things work. When as sales people we alienate the people we talk to by being unrelatable and by making them feel stupid; there&#8217;s no way that they want to do sales with us.<\/p>\n<p>How then do we handle this? I think the best way is by explaining things without being condescending. Its easy to baby people who don&#8217;t know what we&#8217;re talking about, and condescend &#8211; however condescension is easily identifiable and most people don&#8217;t like feeling that way. So I think its best to understand when someone doesn&#8217;t know what you&#8217;re talking about, make it clear &#8211; and do so by\u00a0avoiding lingo, terms and explanations that you know they wouldn&#8217;t understand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a\u00a0conversation with my dad yesterday, he mentioned how much he disliked being sold to by salespeople these days. Being curious (especially given that I was thinking of a profession in sales), I asked him why &#8211; and he told me that he disliked how stupid he felt a lot of the time when people [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3608","post","type-post","status-publish","format-standard","hentry","category-sales-tips"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3608\/revisions"}],"predecessor-version":[{"id":3609,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3608\/revisions\/3609"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}