{"id":364,"date":"2015-02-12T14:01:07","date_gmt":"2015-02-12T14:01:07","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=364"},"modified":"2015-02-12T14:01:07","modified_gmt":"2015-02-12T14:01:07","slug":"the-benefits-of-ice","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-benefits-of-ice\/","title":{"rendered":"The Benefits of Ice"},"content":{"rendered":"<p><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/02\/ad2d5169-f49c-4dc2-902f-1fceb23cb24c-large.png\"><img decoding=\"async\" class=\"wp-image-365 aligncenter lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/02\/ad2d5169-f49c-4dc2-902f-1fceb23cb24c-large-300x188.png\" alt=\"ad2d5169-f49c-4dc2-902f-1fceb23cb24c-large\" width=\"448\" height=\"281\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/02\/ad2d5169-f49c-4dc2-902f-1fceb23cb24c-large-300x188.png 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/02\/ad2d5169-f49c-4dc2-902f-1fceb23cb24c-large.png 543w\" data-sizes=\"(max-width: 448px) 100vw, 448px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 448px; --smush-placeholder-aspect-ratio: 448\/281;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>I believe this picture concisely sums up many of the principles we have been learning about in Sales in the Startup. \u00a0Being in sales is not pushing products people don&#8217;t want on them. \u00a0Being in sales is not marketing. \u00a0Being in sales is finding the point of pain and finding solutions to relieve or eliminate that pain.<\/p>\n<p>What I love about this definition is that it applies to so many different kinds of sales&#8211;teaching students, fundraising for a non-profit, software sales, or convincing your parents to extend your curfew. \u00a0I believe that the consumer world is tired of the black-and-white-turned-full-color-once-you-buy-this-tomato-chopper type of persuasion. \u00a0Focusing on the positive benefits of what is being sold brings back an optimism that is dearly needed in today&#8217;s world.<\/p>\n<p>What do you think? \u00a0Is it easier to sell something by telling people how awful their life was before your product or by emphasizing the benefits?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I believe this picture concisely sums up many of the principles we have been learning about in Sales in the Startup. \u00a0Being in sales is not pushing products people don&#8217;t want on them. \u00a0Being in sales is not marketing. \u00a0Being in sales is finding the point of pain and finding solutions to relieve or [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,2],"tags":[],"class_list":["post-364","post","type-post","status-publish","format-standard","hentry","category-sales-process","category-sales-tips"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/364\/revisions\/366"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}