{"id":3721,"date":"2017-05-22T23:51:34","date_gmt":"2017-05-22T23:51:34","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3721"},"modified":"2017-05-22T23:51:34","modified_gmt":"2017-05-22T23:51:34","slug":"a-decision-not-to-make-a-decision-is-a-decision","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/a-decision-not-to-make-a-decision-is-a-decision\/","title":{"rendered":"\u201cA Decision Not to Make a Decision Is a Decision\u201d"},"content":{"rendered":"<p>In David Mattson\u2019s book, \u201cThe Sandler Rules,\u201d he addresses 49 principles of selling. Rule<a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/05\/rules_book_large_cover-image.png\"><img decoding=\"async\" class=\"wp-image-3722 alignleft lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/05\/rules_book_large_cover-image-275x300.png\" alt=\"\" width=\"240\" height=\"262\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/05\/rules_book_large_cover-image-275x300.png 275w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2017\/05\/rules_book_large_cover-image.png 400w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/262;\" \/><\/a> #4 states, \u201cA Decision Not to Make a Decision Is a Decision.\u201d This means that even though sometimes customers say that they\u2019re not ready to decide, it is important to dig down and figure out exactly where the customer is with their decision. Sometimes customers say they\u2019re not sure because they\u2019ve already decided they don\u2019t want to buy, but they feel bad saying that. If a customer still acts interested even when they\u2019re not, it can end up being a waste of time for the sales person and a frustration for the customer. Therefore, it\u2019s important to delve into a customer\u2019s lack of commitment and figure out whether to stay in contact with a customer or whether it is time to move on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In David Mattson\u2019s book, \u201cThe Sandler Rules,\u201d he addresses 49 principles of selling. Rule #4 states, \u201cA Decision Not to Make a Decision Is a Decision.\u201d This means that even though sometimes customers say that they\u2019re not ready to decide, it is important to dig down and figure out exactly where the customer is with [&hellip;]<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3721","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3721"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3721\/revisions"}],"predecessor-version":[{"id":3724,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3721\/revisions\/3724"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}