{"id":3949,"date":"2018-02-22T06:43:14","date_gmt":"2018-02-22T06:43:14","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3949"},"modified":"2018-02-22T06:43:14","modified_gmt":"2018-02-22T06:43:14","slug":"how-simon-sineks-start-with-why-lecture-informs-how-we-sell","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/how-simon-sineks-start-with-why-lecture-informs-how-we-sell\/","title":{"rendered":"How Simon Sinek’s “Start With Why” Lecture Informs How We Sell"},"content":{"rendered":"

Last week I attended a lecture on networking I would not have been motivated enough to attend had Professor Sweet not offered extra credit. While I may not be the most experienced student or salesperson,\u00a0 I am confident enough in my ability to sell myself and my experience when meeting strangers. “Why do we need to practice networking? What could we possibly have to discuss for an hour long lecture on networking (aside from what to wear)?” I asked myself. Of course, Wendy Mascio did detail very carefully proper attire for a networking event, but she also emphasized that conveying why you do what you do will be of utmost importance when making connections in the professional world. She referenced a TED talk by Simon Sinek:\u00a0How Great Leaders Inspire Action.<\/em><\/p>\n

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https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\/up-next<\/a><\/p>\n

\"\"<\/a>“People don’t buy what you do; people buy why you do it.” Sinek’s thesis is punctuated in examples of Apple’s success and the power of the Civil Rights Movement. The diagram demonstrate the order inspiring messages take; moving from why, to how, to what.<\/p>\n

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Just as we discussed in class, Sinek critiques a purely cognitive approach to moving others. Working with the head as well as the heart to first relate to others and communicate why we do what we do is key to persuasion and all successful leadership and sales. Sinek’s diagram reiterates what Pink emphasizes in our reading for class. Relating the ‘why’ demonstrates attunement to the audience better than any detailed description of ‘what’.<\/p>\n

I highly recommend watching Sinek’s talk, it is fascinating approach to pondering what makes the most powerful messages we hear today persuasive.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I attended a lecture on networking I would not have been motivated enough to attend had Professor Sweet not offered extra credit. While I may not be the most experienced student or salesperson,\u00a0 I am confident enough in my ability to sell myself and my experience when meeting strangers. “Why do we need […]<\/p>\n","protected":false},"author":167,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,23,29],"tags":[],"class_list":["post-3949","post","type-post","status-publish","format-standard","hentry","category-relationship-selling","category-sales-process","category-selling-yourself"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3949"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3949\/revisions"}],"predecessor-version":[{"id":3952,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3949\/revisions\/3952"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}