{"id":3963,"date":"2018-03-02T17:46:06","date_gmt":"2018-03-02T17:46:06","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3963"},"modified":"2018-03-02T17:46:06","modified_gmt":"2018-03-02T17:46:06","slug":"personalized-web-sales","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/personalized-web-sales\/","title":{"rendered":"Personalized Web Sales"},"content":{"rendered":"

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One of my favorite features on Amazon is the “Interesting Finds” feature. Basically, this feature showcases different unique and quirky objects in a Pinterest-like fashion. You have the option to “heart” certain finds that you like and the page develops a personalized shopping experience for you based off of your likes. I believe this feature is genius. When most consumers go to the mall, they typically tell salespeople that they are “just looking around.” Amazon took that sentiment and created an experience for people to look at products that were offered exclusively for them. I think that this function could be utilized for all e-commerce. Not only does this design encourage sales, it also builds a relationship with your client. I get very excited when I’m offered personal experiences through Amazon’s “Interesting Finds”, Pinterest’s “Daily Roundup”, and Spotify’s “Daily Mix.” Although this is primarily used for online platforms, the big picture behind this phenomenon should be utilized with face-to-face selling. As a salesperson, you should get to know your customer, discover what captures their interest, and then market products and services you think would make a direct connection with them.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of my favorite features on Amazon is the “Interesting Finds” feature. Basically, this feature showcases different unique and quirky objects in a Pinterest-like fashion. You have the option to “heart” certain finds that you like and the page develops a personalized shopping experience for you based off of your likes. I believe this feature […]<\/p>\n","protected":false},"author":145,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,50],"tags":[],"class_list":["post-3963","post","type-post","status-publish","format-standard","hentry","category-amazon","category-relationship-selling"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3963"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3963\/revisions"}],"predecessor-version":[{"id":3966,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3963\/revisions\/3966"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}