{"id":3981,"date":"2018-03-05T18:39:22","date_gmt":"2018-03-05T18:39:22","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=3981"},"modified":"2018-03-06T03:37:28","modified_gmt":"2018-03-06T03:37:28","slug":"the-importance-of-knowing-your-product","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-importance-of-knowing-your-product\/","title":{"rendered":"The Importance of Knowing Your Product"},"content":{"rendered":"<h1>Conversational Method<\/h1>\n<p>Knowing your product makes the sales experience more conversational<\/p>\n<ul>\n<li>Makes it easier to talk about the product in any situation. If you were planning on presenting in a small face to face but have to present on stage, knowing your product is key to being able to present in any situations. There have been many times that I didn\u2019t think I needed to present a formal presentation and instead I thought that I was just going to talk about it, but instead I was required to give a detailed report on products and was able to do so, not because I had a good, planned PowerPoint, but because I knew the product.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00a0Knowing your product also can increase the appearance of confidence which then makes the customer more comfortable in buying from you.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>If you are following a script and your customer want to learn different information than you are telling them, it is hard to get off script and tell them the information without revisiting info. Accidentally repeating yourself is a danger when following a script.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Knowing your product leaves more room for reading your customer and mimicking them which can then lead to a more comfortable sales .<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Conversational Method Knowing your product makes the sales experience more conversational Makes it easier to talk about the product in any situation. If you were planning on presenting in a small face to face but have to present on stage, knowing your product is key to being able to present in any situations. There have [&hellip;]<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3981","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=3981"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3981\/revisions"}],"predecessor-version":[{"id":3984,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/3981\/revisions\/3984"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=3981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=3981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=3981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}