In class today, we knocked on the door of Prospecting which led us to driving down the road and exploring Cold Calling. We talked about how Prospecting is definitely not the most glamorous part of the sales process and how it’s a game of numbers. Numbers, numbers, numbers are what Cold Calling is built upon because without making call after call, you won’t get results. Cold Calling requires repetition, patience, persistence, and a good attitude because without it, rejections will begin to sting more and more.<\/p>\n
This past summer, I had the opportunity to do a lot of Cold Calling from inside the office and on the road visiting businesses. Cold Calling in the office is one game completely different from Cold Calling on the road because both require different tactics with different end goals in mind. When it came to being on the road walking into businesses, my job was to drop my card, some information, and grab the name of the gatekeeper or a decision-maker who I, or my manager, could then have a conversation with about their business. The goal was to increase overall awareness of our products and services so if and when the need arose, my card would be the first on their desk.<\/p>\n
Walking into businesses was intimidating, getting out of the car was the first battle, but the follow-up is where the games began. 24-48 hours later, I would try reaching out again either with a phone call or an e-mail, depending on the experience, hoping to receive a response later in the week. Honestly, sometimes you would receive leads that seemed promising but ended up being dead ends. Other times, I’d sit at my desk after a follow-up and hope they would call me just once. After a round on the road, the fun never ends because you’re planning your next road trip and mapping out everywhere you believe qualified customers may be located; hence the process of prospecting.<\/p>\n
Cold Calling is hard and sometimes not fun, but it’s a necessary evil in generating new business.<\/p>\n","protected":false},"excerpt":{"rendered":"
In class today, we knocked on the door of Prospecting which led us to driving down the road and exploring Cold Calling. We talked about how Prospecting is definitely not the most glamorous part of the sales process and how it’s a game of numbers. Numbers, numbers, numbers are what Cold Calling is built upon […]<\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4016"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4016\/revisions"}],"predecessor-version":[{"id":4018,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4016\/revisions\/4018"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}