Selling, as we have learned in class, often has a negative connotation. There are however many people and organizations that sell in a way that supports a community or cause. Here a few of my favorite positive sellers.<\/p>\n
Toms has done a great job of marketing a product for impact.\u00a0 They started the one for one business model. The one for one model has giving them an effective market advantage in terms of selling while still pursuing a good cause. For every pair of shoes that Toms sells, they give a pair to a person in need. This becomes a motivator for buyers to buy, thus improving sales.<\/p>\n
Most likely we have had a bread bowl or two at the famous Panera. This company has done phenomenally well in the restaurant industry. They are also an extremely generous and charitable company, doing more than their part to end hunger. After they close every day, almost all the extra food is taken to local homeless shelters or given away to those in need. This is an effective model because they are able to create a community of satisfied customers that know they are supporting a good company, but they actually sacrifice very little in the terms of cost. All the food that they donate, would otherwise be thrown away.<\/p>\n
These are only two examples of companies that are using sales techniques to improve communities.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Selling, as we have learned in class, often has a negative connotation. There are however many people and organizations that sell in a way that supports a community or cause. Here a few of my favorite positive sellers. Toms Toms has done a great job of marketing a product for impact.\u00a0 They started the one […]<\/p>\n","protected":false},"author":152,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4170","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4170"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4170\/revisions"}],"predecessor-version":[{"id":4171,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4170\/revisions\/4171"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}