{"id":418,"date":"2015-02-15T21:54:40","date_gmt":"2015-02-15T21:54:40","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=418"},"modified":"2015-02-15T21:54:40","modified_gmt":"2015-02-15T21:54:40","slug":"sales-and-the-valentine","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sales-and-the-valentine\/","title":{"rendered":"Sales and the Valentine"},"content":{"rendered":"

With the recent passing of Valentine’s day, it seems only fitting that we draw a few connections between the tactics of sales and the traditions of the holiday. Here are a few examples I witnessed over the weekend.<\/p>\n

We have the big gestures-<\/span> this would resemble bombarding her room with roses or the giant teddy bear. This is the surprise dinner and fancy date. The purpose? Two people are celebrating relationship with each other. Does it get clich\u00e9? Yes. But is it also necessary? Yes. Same goes for showing that we value our clients. Even when coupons and birthday specials seem boring and overdone, they still communicate a lot to the customers. And perhaps there is a way we can put a new twist on some old ideas!<\/p>\n

\"roses\"<\/p>\n

We have the friendly gestures-<\/span> such as those sophomores from that club you’re in baking you scones. A note stuck on your door from the person that lives down the hallway. This is a reminder that you are valued and appreciated, outside of one significant other. These people go out of their way to offer a small gesture to all of their friends. How do we tell our regular customers that they are important to us? Giving notes of thanks and appreciation of the relationship can go a long way.<\/p>\n

\"hero\"<\/a><\/p>\n

We have the sneaky gestures-<\/span> like the secret admirer or the anonymous note you got in your mailbox. I enjoy writing ambiguous letters every year telling people they are awesome and stick random box numbers on them. Similar to your cold calling. This is reaching out to suspects that aren’t familiar with your product in a kind manner. These are people you may not have a relationship with yet. Of course, in the matter of sales, you probably want to put your name on it.<\/p>\n

\"funny\"<\/a><\/p>\n

We have the honorable gestures-<\/span> like the guy that asks you for a waltz and then slips a little card into your hand addressed to “the beautiful lady who danced with me”. Or the guy that leaves a rose in the mailbox of every lady he works with. These are the kinds of people who just love to make others feel special. You don’t get a valentine because you are super close friends, but only because someone recognized that you were valuable beyond anything you have to offer. Do we see our prospects with this same value? Even the ones who don’t buy our product? Everyone still deserves to be treated with honor and respect. And if you can manage that- you may just be the most popular business in town.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the recent passing of Valentine’s day, it seems only fitting that we draw a few connections between the tactics of sales and the traditions of the holiday. Here are a few examples I witnessed over the weekend. We have the big gestures- this would resemble bombarding her room with roses or the giant teddy […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/418\/revisions\/422"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}