{"id":425,"date":"2015-02-16T06:38:39","date_gmt":"2015-02-16T06:38:39","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=425"},"modified":"2015-02-16T06:38:39","modified_gmt":"2015-02-16T06:38:39","slug":"following-up","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/following-up\/","title":{"rendered":"Following Up"},"content":{"rendered":"<p>One of the first things I was taught after making my first sale this summer was the importance <img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"http:\/\/www.louanncormier.com\/wp-content\/uploads\/2013\/01\/follow-up.jpg\" alt=\"\" width=\"269\" height=\"201\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 269px; --smush-placeholder-aspect-ratio: 269\/201;\" \/>of maintaining your relationship with the customer. Many used car salesmen are one and done guys- meaning they sell you a car, you drive off and hey are on to the next guy. Where I&#8217;ve been told this works well for used car dealerships (and I&#8217;m not convinced that it does), for new car dealerships who make the majority of their money on follow up sales and service, keeping touch with our customers is key.<\/p>\n<p>GM has realized that the best customers are the ones you already have and have developed a system through ADP to make sure that salesmen, service managers, and BDC workers are <img decoding=\"async\" class=\"alignright lazyload\" data-src=\"http:\/\/thecareersuite.com\/wp-content\/uploads\/2012\/12\/Follow-up-exponentially-increases-potential-job-search-success-flipped.jpg\" alt=\"\" width=\"363\" height=\"261\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 363px; --smush-placeholder-aspect-ratio: 363\/261;\" \/>keeping up with their previous customers. ADP is a software that allows each salesman to store keep information on his past, present, and prospective customers and target personalized correspondence with them with relative ease. Starting from the day a customer buys a vehicle form us they enter into a follow up phase that includes a 2 day, 1 week, 1 month, 3 month, and 6 month calling pattern as well as a series of emails. The purpose of which is not to try to sell anything, or even to chat, but simply to keep the customer up to date with whats going on at the dealership, checking in to see how the car is running, and solving potential problems. We also help with scheduling maintenance and \u00a0buying subscriptions to Onstar and XM.<\/p>\n<p><img decoding=\"async\" class=\"alignleft lazyload\" data-src=\"http:\/\/blog.thesanjosegroup.com\/wp-content\/uploads\/2012\/03\/The-San-Jose-Group-Multicultural-Trust-is-Important-Trust-Me..jpg\" alt=\"\" width=\"315\" height=\"210\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 315px; --smush-placeholder-aspect-ratio: 315\/210;\" \/>Even prospects get the special treatment, with regular follow up on car searches, current sales, or new financing options. We also like to call customers (and potential customers) around the holidays just to let them know we are thinking about them. Most people don&#8217;t know how to respond when their old car dealer calls to wish them a happy birthday, or a happy anniversary. None of this has anything to do with cars but at the same time it has everything to do with cars- when you show your customers that you really genuinely care about them, and not just the sale, you are building rapport with them and ultimately the guy they trust is the guy they will buy from.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the first things I was taught after making my first sale this summer was the importance of maintaining your relationship with the customer. Many used car salesmen are one and done guys- meaning they sell you a car, you drive off and hey are on to the next guy. Where I&#8217;ve been told [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"predecessor-version":[{"id":426,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/425\/revisions\/426"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}