In David Mattson’s book “The Sandler Rules”, he obviously goes through a numerous amount of ideas that he displays as his rules to selling. Recently, we discussed in class the fourth rule, which is expressing feelings through a third party story. When we discussed this in class, a couple ideas were discussed on why it can work. First Third party stories can make situations less threatening, less personal, and less intimidating. Also, story-telling is an age-old method for breathing through emotional and psychological clutter. Stories are something that can get a conversation going, lighten things up. People are usually all ears when listening to stories.<\/p>\n
We are specifically discussing\u00a0third party stories. Actually, during last class someone used a third party story in his sales pitch. When discussing vending machines on a golf course with the owner,\u00a0he discussed how over the years his grandfather would play golf and enjoyed the owners course that was being discussed. I thought this was good, because while it was not a direct personal connection, it was a nice way to get the conversation started and have the two people in discussion feel more comfortable.<\/p>\n
I actually had a recent interview that I was very nervous for, and the\u00a0person who was interviewing me\u00a0asked me about passions of mine. When I discussed\u00a0my\u00a0passion\u00a0for golf with him, he actually told me a story\u00a0of one of his high school friends\u00a0and his crazy path to the PGA tour. It really lightened up the situation and made the interview very comfortable for both of us.<\/p>\n
Overall, I believe that third party\u00a0stories\u00a0can\u00a0be\u00a0very beneficial to a discussion.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In David Mattson’s book “The Sandler Rules”, he obviously goes through a numerous amount of ideas that he displays as his rules to selling. Recently, we discussed in class the fourth rule, which is expressing feelings through a third party story. When we discussed this in class, a couple ideas were discussed on why it […]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4473","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4473"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4473\/revisions"}],"predecessor-version":[{"id":4474,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4473\/revisions\/4474"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}