I recently bought a pack of tide pods from Walmart, and on the packaging it advertised the following change:<\/p>\n
“New Look!”<\/p>\n
Believe it or not, this was not the reason I grabbed it off the shelf and added it to my cart. It was because, without them, my clothes would stink in a few days.<\/p>\n
This illustrates a very prevalent problem in sales today: the issue of selling features.<\/p>\n
Many companies today believe in a short life-cycle. People are always looking for the latest and greatest without really thinking about why, and the companies try to fulfill that. In this effort to provide the latest and greatest, companies come out with these “new features”, that they try to make the reason to buy the product. But these new features often don’t address the core problems the customers face, and as a result, the customers are not convinced.<\/p>\n
“New Look” is not what I look for in a product. I am looking for something that truly addresses my needs (in this case, clean clothes). This is what companies need to keep in mind when creating new products: does this address a need<\/em> of our customers? If it doesn’t, it shouldn’t be part of the advertising.<\/p>\n In short, features don’t sell.<\/p>\n","protected":false},"excerpt":{"rendered":" I recently bought a pack of tide pods from Walmart, and on the packaging it advertised the following change: “New Look!” Believe it or not, this was not the reason I grabbed it off the shelf and added it to my cart. It was because, without them, my clothes would stink in a few days. […]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-4549","post","type-post","status-publish","format-standard","hentry","category-sales-tips","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4549"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4549\/revisions"}],"predecessor-version":[{"id":4572,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4549\/revisions\/4572"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}