{"id":4663,"date":"2018-05-14T17:23:30","date_gmt":"2018-05-14T17:23:30","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=4663"},"modified":"2018-05-14T17:23:30","modified_gmt":"2018-05-14T17:23:30","slug":"rosser-reeves","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/rosser-reeves\/","title":{"rendered":"Rosser Reeves"},"content":{"rendered":"<p>Who is Rosser Reeves-<\/p>\n<ul>\n<li>an American advertising executive<\/li>\n<\/ul>\n<p>Why is he famous &#8211;<\/p>\n<ul>\n<li>coined the term &#8220;Unique selling proposition&#8221;<\/li>\n<li>was one of the first people to produce television spots for American presidential campaigns<\/li>\n<li>he played the part of a protagonist in a famous story in advertising<\/li>\n<\/ul>\n<p>This story was about the power of clarity. The story goes that Reeves and friends were in the park and on their walk back to the office they say a man begging for changing with a sign next to him saying &#8221; I am blind.&#8221;<a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2018\/05\/download-3.jpg\"><img decoding=\"async\" class=\"size-full wp-image-4665 alignright lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2018\/05\/download-3.jpg\" alt=\"\" width=\"260\" height=\"194\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 260px; --smush-placeholder-aspect-ratio: 260\/194;\" \/><\/a> The man didn&#8217;t have a lot of change in his cup and Reeves saw an opportunity. He said that we could help this man get more money by adding four words to his sign. The blind man agreed to Reeves&#8217;s idea and soon people started to drop in coins and bills.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The four words that were added: It is Springtime and &#8230; I am blind.\u00a0\u00a0<a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2018\/05\/download-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4666 lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2018\/05\/download-2.jpg\" alt=\"\" width=\"260\" height=\"194\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 260px; --smush-placeholder-aspect-ratio: 260\/194;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is Rosser Reeves- an American advertising executive Why is he famous &#8211; coined the term &#8220;Unique selling proposition&#8221; was one of the first people to produce television spots for American presidential campaigns he played the part of a protagonist in a famous story in advertising This story was about the power of clarity. The [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4663","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4663"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4663\/revisions"}],"predecessor-version":[{"id":4667,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4663\/revisions\/4667"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}