{"id":4684,"date":"2018-05-14T21:02:42","date_gmt":"2018-05-14T21:02:42","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=4684"},"modified":"2018-05-14T21:02:42","modified_gmt":"2018-05-14T21:02:42","slug":"review-of-the-sandler-rules","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/review-of-the-sandler-rules\/","title":{"rendered":"Review of the Sandler Rules"},"content":{"rendered":"<p>For the second half of this semester, we&#8217;ve been learning more of Sandler&#8217;s Rules and how to apply these selling principles. Here is a summary of the Rules covered since the middle of the semester:<\/p>\n<p><strong>Rule #38:\u00a0&#8220;The problem that the prospect brings to you is never the real problem.&#8221;<\/strong> Here, we learn that there is almost always a deeper problem that the prospect haves that is not revealed initially.<\/p>\n<p><strong>Rule #15: &#8220;The best sales presentation you will ever give, the prospect will never see.&#8221;<\/strong> Essentially, if you give a &#8220;good&#8221; sales pitch, it should never be given to the prospect since you should never just sell to them.<\/p>\n<p><strong>Rule #31: &#8220;Close the sale or close the file.&#8221;<\/strong> This means that a salesperson should discern whether it&#8217;s a good fit and the sale should be pursued, or if the file should be closed on it if it isn&#8217;t the right decision.<\/p>\n<p><strong>Rule #18: &#8220;Don&#8217;t paint seagulls in your prospect&#8217;s picture.&#8221;\u00a0<\/strong>Salespeople should never try to impose their own opinions or perspective on the prospect, but rather let the prospect tell them everything they need to know.<\/p>\n<p><strong>Rule #39: &#8220;When all else fails, become a consultant.&#8221;<em>\u00a0<\/em><\/strong>If the sale isn&#8217;t going to go through, the best thing you can do as a salesperson is be a helpful presence for the person trying to find solutions to their problems.<\/p>\n<p><strong>Rule #45: &#8220;Express your feelings through third party stories.&#8221;\u00a0<\/strong>Instead of sharing personal stories and experiences, talking about other people makes the situation less threatening for the prospect.<\/p>\n<p><strong>Rule #16: &#8220;Never ask for the order, make the prospect give up.&#8221;<i>\u00a0<\/i><\/strong>As a salesperson, you should never jump to conclusions and ask for the order, but rather let the prospect give up searching for alternate solutions aside from your product.<\/p>\n<p><strong>Rule #17: &#8220;The professional does what he did as a dummy on purpose.&#8221;<em>\u00a0<\/em><\/strong>As an inexperienced salesperson, or a &#8220;dummy,&#8221; lots of questions are asked and an aura of curiosity is there. A professional salesperson must &#8220;act&#8221; like a dummy and still ask questions\/be curious.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the second half of this semester, we&#8217;ve been learning more of Sandler&#8217;s Rules and how to apply these selling principles. Here is a summary of the Rules covered since the middle of the semester: Rule #38:\u00a0&#8220;The problem that the prospect brings to you is never the real problem.&#8221; Here, we learn that there is [&hellip;]<\/p>\n","protected":false},"author":177,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4684","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"predecessor-version":[{"id":4685,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/4684\/revisions\/4685"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}