{"id":5043,"date":"2019-02-18T14:15:14","date_gmt":"2019-02-18T14:15:14","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=5043"},"modified":"2019-02-18T14:15:14","modified_gmt":"2019-02-18T14:15:14","slug":"cultivating-sales-leads","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/cultivating-sales-leads\/","title":{"rendered":"Cultivating Sales Leads"},"content":{"rendered":"\n<p>The first part of the sales process consists of attaining\nleads \u2013 the prospects to close a deal. These prospects are not only difficult\nto attain (whether it be through a specific channel or just a general\nreferral), a good salesperson must <em>cultivate\n<\/em>these leads to transition them from a \u201cprospect\u201d status to a \u201cstewardship\u201d\nstatus, or more plainly, a \u201ctransaction completed\u201d status. In order to make\nthis transition, a good salesperson must: <\/p>\n\n\n\n<p><strong>Target Content <\/strong><\/p>\n\n\n\n<p>Generalized, bland content will not work in just about any\nmarket. Sales leads want to know that they are valued and thought of, so by\ncreating content, or even tailoring and aggregating specific content to their\nown needs will increase the buyer\u2019s confidence and help you make the sale. <\/p>\n\n\n\n<p><strong>Stay In Touch <\/strong><\/p>\n\n\n\n<p>Sales is all about relationship. How annoying would it be if\nsomeone came to you only when they wanted something? That\u2019s how it comes across\nif that is a sales strategy. Get to know their life and professional situation\nin order to get a full view of their needs and how you can help them achieve\nthat. <\/p>\n\n\n\n<p><strong>Follow Up <\/strong><\/p>\n\n\n\n<p>For those with inbound sales channel, this one\u2019s for you:\nthe leads are already qualifying themselves through your business\u2019s inbound\nchannel. Reach out quickly! They are saying that they are looking for something\nyou\/your company provides. Once this is done, incorporate the above two steps. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first part of the sales process consists of attaining leads \u2013 the prospects to close a deal. These prospects are not only difficult to attain (whether it be through a specific channel or just a general referral), a good salesperson must cultivate these leads to transition them from a \u201cprospect\u201d status to a \u201cstewardship\u201d [&hellip;]<\/p>\n","protected":false},"author":192,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5043","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/192"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=5043"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5043\/revisions"}],"predecessor-version":[{"id":5044,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5043\/revisions\/5044"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=5043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=5043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=5043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}