Before the age of the internet,\nsales relied very much so on trusting salesmen. The salesman used to be the\nonly one with easily accessible information on the product he was selling, and\ntherefore a buyer must take him at his word. In this case the buyer was not\nonly investigating a product but also the person selling to them. This being\nsaid, after the invention of the Global web, buyers have easy access to\ninformation on products they are buying. Now on the internet, there are blogs\nwith people telling you their opinion or different consumer ratings on almost\nevery product. John Ellett a marketing writer for Forbes Magazine writes, <\/p>\n\n\n\n
\u201cA\nrecent study published by Bazaarvoice demonstrated that in-store shopping\nbehavior is significantly influenced by online research. The report, The ROBO Economy <\/a>(Research Online Buy Offline), showed\nthat 82% of smartphone users consult their\nphones on purchases they are about to make in-store<\/a> and 45% read reviews before making a\npurchase.\u201d<\/p>\n\n\n\n The end\nresult of the studies Ellett has written about, is a level playing field. This new\nfield allows the buyer to potentially be just as educated on the topic of their\npurchase as the salesman. There is now no longer an Asymmetrical Information\nDynamic, where salesman are able to exaggerate or even just openly lie about\ntheir product like they could in the past, and buyers are no longer asked to\nblindly trust salesmen. Now that lies are a thing of the past, the best way to\nsell is through truth and transparency. Consumers are looking for a company\nthey can trust.<\/p>\n","protected":false},"excerpt":{"rendered":" Before the age of the internet, sales relied very much so on trusting salesmen. The salesman used to be the only one with easily accessible information on the product he was selling, and therefore a buyer must take him at his word. In this case the buyer was not only investigating a product but also […]<\/p>\n","protected":false},"author":206,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5112","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/206"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=5112"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5112\/revisions"}],"predecessor-version":[{"id":5113,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5112\/revisions\/5113"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=5112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=5112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=5112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}