{"id":5326,"date":"2019-03-11T16:06:30","date_gmt":"2019-03-11T16:06:30","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=5326"},"modified":"2019-03-11T16:06:30","modified_gmt":"2019-03-11T16:06:30","slug":"keys-to-effective-presentations","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/keys-to-effective-presentations\/","title":{"rendered":"Keys to Effective Presentations"},"content":{"rendered":"\n<p>In most B2B sales, even in a startup you will find yourself giving presentations to potential customers. There are many types of visual enablers you can use for presentations, the most common being PowerPoint. We all remember the student in college who either overdid his presentations, or just left us wondering why he even needed a PowerPoint if he was just going to read off every slide. In this article I will provide you with some key tips to success in your sales presentations.<\/p>\n\n\n\n<p>A few tips on visuals: the goal of visuals are to help your presentation stand out. A good test is called the &#8220;Billboard Effect&#8221;, is your message clear in 3-5 seconds? If it takes longer than that to decipher the purpose of the visual, you probably should not be using it. Simplicity of design especially in a PowerPoint presentation helps keep the focus on the important things such as your product, so try to have just a few points per slide, a few contrasting colors, simple fonts, and photos and art only as required. No one wants to visually sift through layers of pictures, animations and jokes. Simplicity is the name of the game. Below is an example of how terribly wrong this can go. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/video-images.vice.com\/_uncategorized\/1519143633028-image4.png\" alt=\"Image result for worst corporate powerpoint slide\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>When using data in a presentation, stay away from pie charts, bubble charts and 3D charts. These are more complicated to look at and take more time to read. Visuals such as charts should clearly and quickly show the positive message. Good charts to use would be bar charts, dot plots, and line graphs. <\/p>\n\n\n\n<p>Keep the structure of your presentation simple. A good template to follow in a sales presentation is a three step structure: Problem, Pathway, Solution. This helps make the presentation easy to follow and allows you to either contract or expand it based on the amount of time you have.<\/p>\n\n\n\n<p>Lastly, just remember that not every presentation needs a PowerPoint presentation. So before you make one ask yourself if what you&#8217;re presenting on is significant and if the viewers would benefit from a visual aid. Then, go out there and present with passion. No one wants to hear you read off a slide in a monotone voice. Significance creates passion, passion attracts attention, and attention leads to action. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In most B2B sales, even in a startup you will find yourself giving presentations to potential customers. There are many types of visual enablers you can use for presentations, the most common being PowerPoint. We all remember the student in college who either overdid his presentations, or just left us wondering why he even needed [&hellip;]<\/p>\n","protected":false},"author":208,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[146,145,109],"class_list":["post-5326","post","type-post","status-publish","format-standard","hentry","category-dos-and-donts","tag-powerpoint","tag-presentations","tag-sales-pitch"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/208"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=5326"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5326\/revisions"}],"predecessor-version":[{"id":5512,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5326\/revisions\/5512"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=5326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=5326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=5326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}