Some salespeople are hesitant to bring up the \u201cp\u201d word. Others decline to inform customers of price at all.<\/p>\n\n\n\n
Last summer, my parents were in the market for a new car. They\nknew exactly what they wanted when they drove 45 minutes to the Kia dealership.\nThey did not want to test drive anything, but the saleswoman insisted. During\nthe test drive, my dad repeatedly emphasized that his main concern was finding\na red car of this model at the right price. When he explicitly asked her more\nthan once if they had the car in red on the lot or what the price would be, she\nsaid they would discuss it back at the dealership.<\/p>\n\n\n\n
Back at the dealership, she searched her computer for inventory.\nShe found that the dealership did have precisely the car my parents wanted. However,\nshe could not find the price. My parents grew more and more frustrated as she\nwent to speak with her manager, who also proved incapable of determining the\ncar\u2019s price. My dad was fed up, so he gave her his phone number and asked her\nto call back when she found the car\u2019s price.<\/p>\n\n\n\n
The ordeal resulted in my parents losing an entire afternoon\nout of their busy lives. What makes this even worse is that the saleswoman never contacted my parents<\/em> after the\nfact. No follow-up, price information, or even an apology for wasting their time.<\/p>\n\n\n\n In sales, it is bad enough when salespeople shy away from\nprice. It is infinitely worse when a salesperson is actually unable to provide\na price to customers who are ready to buy and who have stated their chief\nconcern is price. Even though this situation was handled poorly, the saleswoman\ncould have recovered it if she had simply called my parents back with a price.<\/p>\n\n\n\n It is important for salespeople to know at which point to\ndiscuss price, especially when it is the only thing some customers care about. In\nsome cases, it is the difference between a sale and no sale.<\/p>\n","protected":false},"excerpt":{"rendered":" Some salespeople are hesitant to bring up the \u201cp\u201d word. Others decline to inform customers of price at all. Last summer, my parents were in the market for a new car. They knew exactly what they wanted when they drove 45 minutes to the Kia dealership. They did not want to test drive anything, but […]<\/p>\n","protected":false},"author":187,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5471","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=5471"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5471\/revisions"}],"predecessor-version":[{"id":5491,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5471\/revisions\/5491"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=5471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=5471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=5471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}