{"id":589,"date":"2015-03-02T04:47:34","date_gmt":"2015-03-02T04:47:34","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=589"},"modified":"2015-03-10T02:46:57","modified_gmt":"2015-03-10T02:46:57","slug":"30-second-commercial","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/30-second-commercial\/","title":{"rendered":"30 Second Commercial"},"content":{"rendered":"<p>This past class we went over 30 second commercials and how they should be structured. In case you missed the notes, the structure is this:<\/p>\n<ul type=\"disc\">\n<li>My name is _______ and I am a _______ with __________.<\/li>\n<li>We provide ________ to _____ customers who ______.<\/li>\n<li>A question I hear a lot is _____________ (where am I going with that psychologically\/pain).<\/li>\n<li><span style=\"color: #3366ff;\">Typically, customers who do business with us do so because:<\/span>\n<ul type=\"circle\">\n<li><span style=\"color: #3366ff;\">__________<\/span><\/li>\n<li><span style=\"color: #3366ff;\">__________<\/span><\/li>\n<li><span style=\"color: #3366ff;\">__________<\/span><\/li>\n<\/ul>\n<\/li>\n<li>Probably the biggest thing we do for customers is _____________.<\/li>\n<\/ul>\n<p>I had a key takeaway from our class on Friday and I want to focus particularly on the blue text. The part that I put in blue was interesting to me because I was reminded of a very important aspect of selling: Pain. When I gave my 30 second commercial, I did not focus on any pain that I was solving. The blue text is where you want to pinpoint the customers&#8217; pain in a 30 second commercial. Why does a customer really need to do business with you? What is something that you can provide for them to help them in some way?<\/p>\n<p>It is critical to sufficiently and succinctly address the pain your product is solving when doing a 30 second commercial. After all, &#8220;No pain, no sale.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past class we went over 30 second commercials and how they should be structured. In case you missed the notes, the structure is this: My name is _______ and I am a _______ with __________. We provide ________ to _____ customers who ______. A question I hear a lot is _____________ (where am I [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","hentry","category-peter-durant"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"predecessor-version":[{"id":590,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/589\/revisions\/590"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}