{"id":5999,"date":"2019-05-07T01:03:07","date_gmt":"2019-05-07T01:03:07","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=5999"},"modified":"2019-05-07T01:03:07","modified_gmt":"2019-05-07T01:03:07","slug":"5-sales-tips-that-dont-work","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/5-sales-tips-that-dont-work\/","title":{"rendered":"5 Sales Tips That Don&#8217;t Work"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"201\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2019\/03\/sales-pitch-clipart-1.jpg\" alt=\"\" class=\"wp-image-5365 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Challenging Your Customer\u2019s Status Quo<ul><li>When trying to acquire new customers you are\ntrying to cause a slight disruption as a way in as an outsider. But with your\nexisting customers, that can backfire. Existing customers are ten percent more likely\nto switch providers when challenged. They are also 13 percent more likely not to\nrenew a contract when a provocative message is used. <\/li><\/ul><\/li><li>Sales Techniques Focused on Selling Benefits<ul><li>We have all heard the line, features tell benefits\nsell. But there is a proper way to sell benefits. You cannot just dive into\nselling your benefits. You are jumping the gun and have not identified any pains\nthat your prospect has. Once you find a pain, you can start to consider mixing\nsome benefits in with more questions. <\/li><\/ul><\/li><li>Competing in a Bake-Off<ul><li>Everyone is trying to get the prospect to buy\nfrom them. They are going to be hearing all the different why us pitches, but really,\nthey are all about the same. The prospect is going to buy from the seller that\ncan pitch the why change and why change now. Those are the unique pain solutions\nthat will separate you from the competition and get the sale. <\/li><\/ul><\/li><li>Marketing to Personas<ul><li>If you think about it marketing to a persona\nmakes sense. But the need to change is not driven by demographics or behaviors.\nIt is not characteristics that cause them to re-think their current approach,\nit is the solution that is going to solve their problem. Instead of developing\nmessages, focus on how to convive a prospect that their status quo is \u201cunsafe\u201d\nand show them how life would be better with your solution. <\/li><\/ul><\/li><li>Relying on the Standard Elevator Pitch <ul><li>An elevator pitch is a short summary to quickly\nand simply define your product or service and its value proposition. The issue\nhere is that you are telling your story, and elevator pitch is an elevator\npitch for a reason. It is not to be used in an extended selling situation,\nbecause it is not the prospects story. <\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Challenging Your Customer\u2019s Status Quo When trying to acquire new customers you are trying to cause a slight disruption as a way in as an outsider. But with your existing customers, that can backfire. Existing customers are ten percent more likely to switch providers when challenged. They are also 13 percent more likely not to [&hellip;]<\/p>\n","protected":false},"author":202,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5999","post","type-post","status-publish","format-standard","hentry","category-dos-and-donts"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/202"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=5999"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5999\/revisions"}],"predecessor-version":[{"id":6000,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/5999\/revisions\/6000"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=5999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=5999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=5999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}