{"id":6004,"date":"2019-05-07T01:28:32","date_gmt":"2019-05-07T01:28:32","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=6004"},"modified":"2019-05-07T01:28:32","modified_gmt":"2019-05-07T01:28:32","slug":"sales-takeaways-from-jeff-bezos","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sales-takeaways-from-jeff-bezos\/","title":{"rendered":"Sales Takeaways from Jeff Bezos"},"content":{"rendered":"\n<p> Most of you are probably familiar with Jeff Bezos, as he is the CEO and founder of Amazon; however, most of you probably wouldn\u2019t think of him as a typical salesman. To better understand Bezos\u2019s role as a salesman, it\u2019s helpful to review his founding of Amazon. Before Bezos founded Amazon, he graduated from Princeton University in 1986 with degrees in electrical engineering and computer science. Upon graduation, Bezos worked in various jobs and industries ranging from fintech startup companies to hedge funds. In 1993, Bezos took an entrepreneurial leap of faith and founded an online bookstore, Amazon, which operated out of his garage. Three years after founding Amazon, Bezos took the company public through an IPO. With new funding, Bezos began to expand the company\u2019s product line to include the online sale of music and video and various consumer goods. Essentially, the rest is history. Amazon became one of the most successful businesses globally and Jeff Bezos is recognized as one of the most influential persons internationally. Now, one may ask how Bezos achieved all this success. While researching this question, I stumbled upon an article authored by Michael Ayres. Ayres highlights three key takeaways every sales rep can learn from Jeff Bezos. These include building a customer centric focus, taking realistic risks, and being transparent and honest. With regard to building a customer centric focus, Ayres emphasizes that a salesperson should perform a pre-needs analysis and conduct research regarding the prospect. In this stage, the salesperson should focus specifically on the customer\u2019s value and the problems he or she faces. Ayres then cites the importance of realistic risk taking, suggesting that a salesperson\u2019s focus should be research and perseverance. Essentially, a salesperson should not fear failure, but should have a grasp on what a typical customer needs and develop a sales tactic based on this. Ayres concludes the article by reinforcing the importance of a salesperson being transparent and honest. \u00a0Ayres cites that it is okay to let the prospect know If you cannot meet or fulfill his or her need because quintessentially sales are a relationship business. In essence, I found this article interesting as Ayres\u2019s assessment of Bezos\u2019s sales tactics align with many of the principles we have learned in class.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"266\" height=\"189\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2019\/05\/amazon.png\" alt=\"\" class=\"wp-image-6005 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 266px; --smush-placeholder-aspect-ratio: 266\/189;\" \/><\/figure><\/div>\n\n\n\n<p>Source: https:\/\/wideangle.com\/3-things-every-sales-rep-can-learn-from-jeff-bezos\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of you are probably familiar with Jeff Bezos, as he is the CEO and founder of Amazon; however, most of you probably wouldn\u2019t think of him as a typical salesman. To better understand Bezos\u2019s role as a salesman, it\u2019s helpful to review his founding of Amazon. Before Bezos founded Amazon, he graduated from Princeton [&hellip;]<\/p>\n","protected":false},"author":247,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,23,2],"tags":[9,71],"class_list":["post-6004","post","type-post","status-publish","format-standard","hentry","category-amazon","category-sales-process","category-sales-tips","tag-sales","tag-sales-tips"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6004"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6004\/revisions"}],"predecessor-version":[{"id":6006,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6004\/revisions\/6006"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}