{"id":6190,"date":"2020-02-03T03:15:44","date_gmt":"2020-02-03T03:15:44","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=6190"},"modified":"2020-02-03T03:15:44","modified_gmt":"2020-02-03T03:15:44","slug":"selling-as-seen-in-frozen","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/selling-as-seen-in-frozen\/","title":{"rendered":"Selling as Seen in Frozen"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Disney&#039;s Frozen - Fandub - &quot;Oaken&#039;s Trading Post&quot;\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/Jhch7fJniYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Oaken, from the Disney movie <em>Frozen<\/em>, provides\nexamples of poor sales techniques. Everyone knows Oaken for his signature \u201cyoo\nhoo\u201d upon entering his trading post, so he has the friendly part down, but\nbeyond that his sales techniques are lacking. <\/p>\n\n\n\n<p>This is first seen when Anna enters the store as a customer\nin clear need of winter gear in very extreme, unusual circumstances. Instead of\ntrying to meet his customer\u2019s need, Oaken tried to push unnecessary summer gear\non her at a discount price. As we discussed in class, \u201cPeople like to buy. They\ndo not like to be sold.\u201d Oaken did not try to identify his customer\u2019s needs or\nhelp her. Anna would be glad to buy winter gear, not to mention, especially at\na discount price. However, instead of focusing on Anna\u2019s needs, he tried to\nsell her unnecessary items for his own benefit. Oaken made the poor choice of\nserving his own needs over that his customers in order to make a sale. In all\nfairness, Oaken did point out his winter stock when asked to, however, he was\nclearly more interested in pushing his summer stock, while cranking up the\nprices on the items customers actually needed. <\/p>\n\n\n\n<p>Oaken clearly has a mentality of filling his own needs over\nthose of his customers. This is evident once again when Christoff enters the\ntrading post. Christoff is also in need of winter gear, but Oaken is not in the\nmood to make any deals with his customers in need. Oaken continued to enforce\nunreasonable prices on the goods his customers actually needed. Though Oaken\ndoes have a very legitimate supply and demand problem, as he mentions, as a\nsalesman, he should be seeking to meet his customers needs. Christoff is in\nclear need of supplies, but only has $10. It is implied that $10 typically\nwould have covered the cost based on his shock at the price being $40.\nChristoff asks Oaken to work with him on the price, but Oaken refused.\nChristoff clearly views this as a poor sales experience, and even goes so far\nas to refer to Oaken as a crook, which gets him promptly thrown out of the\ntrading post. If Oaken had worked with Christoff on the price and helped him in\nhis time of need, that could have helped him build a customer relationship.\nChristoff may then have had a positive sales experience, allowing him to return\nand recommend Oaken\u2019s Trading Post to others. <\/p>\n\n\n\n<p>Though Oaken does make his sales, and his customer\u2019s\nultimately get what they needed. This is clearly an example of a bad sales\nexperience. Anna and Christoff both walked away with what they needed, but\nwithout the positive selling experience that could have been afforded. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oaken, from the Disney movie Frozen, provides examples of poor sales techniques. Everyone knows Oaken for his signature \u201cyoo hoo\u201d upon entering his trading post, so he has the friendly part down, but beyond that his sales techniques are lacking. This is first seen when Anna enters the store as a customer in clear need [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[191,192,193,9,18],"class_list":["post-6190","post","type-post","status-publish","format-standard","hentry","category-movie-clips","tag-frozen","tag-movie-clips","tag-movies","tag-sales","tag-selling"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6190"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6190\/revisions"}],"predecessor-version":[{"id":6191,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6190\/revisions\/6191"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}