In the fast food industry, there are some firmly rooted trend buyers anticipate in the sales process, most of them negative. Chick-fil-a has separated itself from its competitors and truly changed the sales experience that has become standard in the fast food industry. <\/p>\n\n\n\n
When thinking of the average american fast food experience there are some pretty common interactions we can all think of. Most can relate to entering a drive-through and repeatedly explaining your order to an employee who seems both uninterested and inattentive. When thinking of an experience at many fast food restaurants, most of us can sympathize with getting an item not even remotely similar to what we ordered. I personally have had to go back into several restaurants or gone back through a drive-through because I was given something totally different then what I ordered, only to be met by a rude and curt employee. For some reason it seems that something as simple as requesting for, “No pickles Please” is nearly in-achievable in the standard fast food interaction.<\/p>\n\n\n\n
Chick-fil-a has changed this interaction forever and brought a customer centered sales approach to hungry consumers across the world. When ordering at Chik-fil-a you are nearly always greeted by a smiling young employee dressed in the iconic red shirt neatly tucked into a pair of black pants. Not only do employees look the part, but the enthusiasm you are greeted with is a refreshing one that customers have come to count on when interacting with staff. You can be sure to see employees going above and beyond in busy hours, standing outside the drive through with ipads taking orders at every car to help pair customers with their orders faster. If you eat in the restaurant, you are often greeted by a well dressed, smiling manager asking how your meal is. Finally, customers can fully expect to leave the restaurant with the, “My Pleasure” that we are so used to hearing from Chick-fil-a employees as they close to the sale.<\/p>\n\n\n\n
This experience is easily recognizable to anyone who has eaten at Chick -fil-a. Chick-fil-a’s seemingly unparalleled experience has made them something more than a fast food restaurant. Chick-fil-a has achieved a status among today’s generation that has reserved the brand a spot in pop culture, internet memes, common everyday conversation, and a seemingly cult like following of students across the nation. While many know the organization because of the ideals the company upholds and the various chicken products it serves, I believe a large part of the customer experience Chick-fil-a presents customers and the factor that keeps driving customers back for more is this sales experience where customers can be expected to be treated with the utmost care. This has not only driven the companies success but has won it national awards. <\/p>\n\n\n\n
Business Insider reports the following about the restaurant:<\/em><\/p>\n\n\n\n