{"id":630,"date":"2015-03-05T04:57:10","date_gmt":"2015-03-05T04:57:10","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=630"},"modified":"2015-03-05T05:39:43","modified_gmt":"2015-03-05T05:39:43","slug":"we-treat-you-like-you-treat-you","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/we-treat-you-like-you-treat-you\/","title":{"rendered":"We Treat You Like You Treat You"},"content":{"rendered":"<p>I love a good commercial.\u00a0 The <a href=\"https:\/\/www.youtube.com\/watch?v=-1YJn5eZ-H4\">Nike ads<\/a> always inspire me, the <a href=\"https:\/\/www.youtube.com\/watch?v=1xoQOnmGRFE\">Coke ads<\/a> always make me happy, and who doesn\u2019t love the adorable little <a href=\"https:\/\/www.youtube.com\/watch?v=uQB7QRyF4p4\">Budweiser puppy<\/a>?\u00a0 But recently, I\u2019ve come to appreciate another campaign more, especially in the way it has illustrated one of the techniques we\u2019ve been discussing in class.\u00a0 Mimicry comes to life, courtesy of Discover Card:<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/kd81OhO9TQQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Even though these ads are funny, they show how effective mimicry can be.\u00a0 By using similar turns of phrase, mannerisms, and tone of voice, the Discover Card employees make their customers feel at home \u2013 and actually turn their calling experience into a comfortable, enjoyable occasion, which aren&#8217;t exactly adjectives most of us would associate with calling your credit card company.<\/p>\n<p>In fact, just by using mimicry, Discover Card seems to have found a unique niche in the marketplace based off of this image.\u00a0 When you think of other major credit card companies like Visa, MasterCard, American Express, and Chase, words like power and opportunity come to mind.\u00a0 Most of their advertisements are focused on how you can achieve your dreams by using their card.\u00a0 But Discover Card takes the opposite approach.\u00a0 Instead of focusing on what <em>you<\/em> can do for you, they show what <em>they<\/em> can do for you.\u00a0 And since they help you your way, you can\u2019t help but be persuaded that Discover Card is the right fit.<\/p>\n<p>Mimicry works, folks.<\/p>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/Xk97U23naac\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>*Disclaimer: this post was entirely my little brother\u2019s idea.\u00a0 And he let me have it for free.\u00a0 What a nice brother.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love a good commercial.\u00a0 The Nike ads always inspire me, the Coke ads always make me happy, and who doesn\u2019t love the adorable little Budweiser puppy?\u00a0 But recently, I\u2019ve come to appreciate another campaign more, especially in the way it has illustrated one of the techniques we\u2019ve been discussing in class.\u00a0 Mimicry comes to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=630"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/630\/revisions"}],"predecessor-version":[{"id":634,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/630\/revisions\/634"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}