When Coach DiDonatto spoke in class last week, one of his main points was that the most important quality in any selling relationship (and in any relationship at all, I might add) is trust. Trust, he said, is comprised of two parts: ability and intent. <\/p>\n\n\n\n
In order to be a successful salesperson, the people we’re selling to must know that we’re not just seeking gain for ourselves, but that we care about their experience and goals. We should be so focused on the customer and what they are seeking to accomplish that we might even turn a customer away because we think someone else has a better solution to their problem.<\/p>\n\n\n\n
Coach DiDo talked about this in regards to recruiting students for GCC. Sometimes when he’s talking to students, it’s clear to him that another school will be a better fit for a particular student. In those cases, he doesn’t try to push GCC by covering up the details that won’t be appealing to this student – instead e’s honest about this opinion, even if it means losing this customer.<\/p>\n\n\n\n
The same thing happened to one of my friends from high school who wanted to come to Grove City. She met with someone from the admissions office and explained what she was looking for in a school, and what opportunities she wished her school could open up for her after she graduated. The admissions counselor was upfront and told her that Grove City probably wouldn’t be a good fit for her, and on top of that, he gave her some ideas of where else she could look to apply. As much as I wished that friend went to school here, I’m glad the admissions counselor was more focused on my friend’s goals than on adding another number to his recruits. She is much happier because of it, and showed that Grove City can<\/em> be trusted when it comes to sales.<\/p>\n\n\n\n If we were just thinking in the short-term, turning away a possible customer wouldn’t make sense. But if we think about it in the long-term, turning away a possible customer for the right reasons puts us (our company, school, business, etc.) in a better light. People will know we have the right intent in sales, and will trust us as a result.<\/p>\n","protected":false},"excerpt":{"rendered":" When Coach DiDonatto spoke in class last week, one of his main points was that the most important quality in any selling relationship (and in any relationship at all, I might add) is trust. Trust, he said, is comprised of two parts: ability and intent. In order to be a successful salesperson, the people we’re […]<\/p>\n","protected":false},"author":348,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6318","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/348"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6318"}],"version-history":[{"count":3,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6318\/revisions"}],"predecessor-version":[{"id":6368,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6318\/revisions\/6368"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}