![\"Salesman\"](\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/03\/Salesman.jpg\")
<\/a><\/p>\nWith the new version of sales:<\/p>\n
<\/p>\n (that’s supposed to be empathy, by the way)<\/p>\n But what if I told you that there\u2019s an even newer method of selling that is starting to I\u2019m not kidding.\u00a0 In UK organization PRISM Brain Mapping<\/em>\u2019s report \u201cSelling with Neuroscience,\u201d the researchers write that \u201cNeuroscience works by giving you an invaluable insight into the brain\u2019s processing patterns, which can influence sales strategies in any given situation.\u201d\u00a0 They claim that 95% of the decisions people make are made by the subconscious mind and thus all selling is a brain-to-brain process.<\/p>\n Advertisers and salespeople are using brain imaging technology to literally decipher what goes on in consumers\u2019 heads. \u00a0\u201cThe neuro-selling theory is that if we can capture and understand the emotions of the people that are buying a product, then our advertising is going to be far more In an effort to boost sales and touch up their image, Honda used some of the most cutting-edge tech in brain science to monitor the emotions of buyers who visited their car dealerships.\u00a0 After logging data points on their heart rate, respiration, and muscle contraction, analysts combed through the data to find common triggers for sales.\u00a0 But is this for real?<\/p>\n Yes \u2013 in fact, \u201cHonda found the results so persuasive that it is remodeling showrooms and retraining staff to tailor pitches according to a potential buyer’s state of mind.\u201d\u00a0 Manager of Customer Communications for Honda UK, Ian Armstrong stated that: \u201cConventional research only gets you so far because it’s rationalization after the event, and most decision-making is done subconsciously. We set out to measure physical changes people cannot consciously Firstly, when approaching a prospect the salesman needs to avoid alarming the prospect\u2019s \u2018threat detector.\u2019\u00a0 To counter a flight\/fight response, the researchers recommend that salesmen \u201cmust focus on the customer to identify his or her behavioral preferences so that all our subsequent communication matches his or her behavioral needs.\u201d<\/p>\n But how should a salesman judge whether he is successfully communicating?\u00a0 Emotions.\u00a0 Why?\u00a0 \u201cIn essence, people make emotional decisions which they then try to rationalize.\u00a0 To influence A basic tenant of neuroscience teaches that when we become consciously aware of something, the synapses between neurons are strengthened \u2013 and the more times we become aware of it, the bigger the neuronal networks are that are stimulated.\u00a0 Basically, these networks motivate us towards or away from something because we know how that interaction will affect us.\u00a0 As the writers comment, \u201cthe mind-altering power of advertising has been demonstrated in a The researchers did the simple Coke-Pepsi taste game to prove this theory \u2013 and of course, the results showed no real preference for one brand over another when the taste was blind.\u00a0 But when consumers knew they were drinking Coke, their brain scans showed a huge increase in stimulation in areas of the brain associated with cultural knowledge, memory, and self-image.\u00a0 Freaky.<\/p>\n Mind-reading could be the future of successfully marketing\u2026 does that scare you?\u00a0 Or is it just me?<\/p>\n","protected":false},"excerpt":{"rendered":" Thus far in class, we\u2019ve been contrasting the old version of sales: With the new version of sales: (that’s supposed to be empathy, by the way) But what if I told you that there\u2019s an even newer method of selling that is starting to revolutionize the way corporations advertise?\u00a0 And what if I told […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":648,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/638\/revisions\/648"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n
\nrevolutionize the way corporations advertise?\u00a0 And what if I told you they did so by manipulating your mind?<\/p>\n<\/a>effective.\u201d\u00a0 But is this just way to wild to actually be true?\u00a0 Honda would say no.<\/p>\n
\ncontrol.\u201d<\/p>\nOkay so that\u2019s great for huge corporations who can spend hundreds of thousands of dollars on brain-scanning equipment and data analysts.\u00a0 But what about us \u2013 small-business entrepreneurs?\u00a0 This article also mentioned some tactics that salesmen themselves can use that are proven to work at the neural level.<\/p>\nbuying decisions, successful salespeople need to be able to activate the appropriate areas of the customer\u2019s brain.\u201d<\/p>\n<\/a>remarkable study of the way in which brand recognition affects the workings of the human brain. Values associated with particular brands can be so powerful that they have the ability to physically alter consumers\u2019 brains and thus change their perceptions of a product.\u201d<\/p>\n