{"id":6413,"date":"2020-02-15T22:41:59","date_gmt":"2020-02-15T22:41:59","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=6413"},"modified":"2020-02-15T22:41:59","modified_gmt":"2020-02-15T22:41:59","slug":"the-impact-of-celebrity-endorsements","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-impact-of-celebrity-endorsements\/","title":{"rendered":"The Impact of Celebrity Endorsements"},"content":{"rendered":"\n<p>Have you ever seen a commercial that immediately made you want to buy what was being showcased on TV? Gaining a strong desire to have the product in a commercial? The product may not have been something that you absolutely need or have ever thought that you would have needed, but you desperately wanted it anyways. The impact of using celebrities is a game changer in the sales industry. Though it can be very expensive, it can often boost a companies stock value by upwards of 4%. <\/p>\n\n\n\n<p>Steph Curry has a endorsement deal with Under Armor worth about $ 4 million per year. Having Steph as one of the faces of Under Armor has boosted stock values and has been crucial to Under Armors come back and relevancy in the athletic world. Before Curry, Under Armor was constantly dominated by Nike. <\/p>\n\n\n\n<p>Dwayne &#8220;The Rock&#8221; Johnson is another big name endorsement for Under Armor. Johnson was a former wrester turned actor. He is one of the most well known actors on the planet right now and has gained Under Armor sales that helped them get up to Nikes level. He signed with Under Armor in 2016, when he came out with his first shoe line, Project Rock 1.&#8221; The shoe line sold out in less than 24 hours. The Rock has also been active in multiple athletic ad campaigns.<\/p>\n\n\n\n<p>Signing a celebrity endorsement gives your business a face. This face of the business is well known to the world and brings fans that love them to the store front to buy. Not every celebrity will be right for your brand. They should share common missions and values as your company. The celebrity should attract the type of crowd that is within your ideal market. Look what kind of audience they engage. Look at their interests and endorsement history. Getting these elements correct in your endorsement search will give your company a great boost and put you on the map to success. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"620\" height=\"435\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2020\/02\/Conor.jpg\" alt=\"\" class=\"wp-image-6414 lazyload\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2020\/02\/Conor.jpg 620w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2020\/02\/Conor-300x210.jpg 300w\" data-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/435;\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever seen a commercial that immediately made you want to buy what was being showcased on TV? Gaining a strong desire to have the product in a commercial? The product may not have been something that you absolutely need or have ever thought that you would have needed, but you desperately wanted it [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6413","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/378"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=6413"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6413\/revisions"}],"predecessor-version":[{"id":6415,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/6413\/revisions\/6415"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=6413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=6413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=6413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}